WAYS TO GROW YOUR BUSINESS WITH VIDEO IN 2020 | MAGIC MASS AND MEDIA

1. WAYS TO GROW YOUR BUSINESS WITH VIDEO IN 2020 | MAGIC MASS AND MEDIA Every decade or so, the world of advertising and marketing sees major shifts and changes that modify the way people plan marketing strategies. For the longest time people believed in billboards, then came radio, followed by television, and now we have the internet. Internet, in many ways, has radicalized the way these works runs. The world wide web has changed the way brands have started establishing their image and the way they market their presence. Once people were investing lakhs on celebrity promotions, and today they are seeking promoters in internet personalities. While once the top formula for advertising was a 30-sec campaign, today, the campaign has taken the form of long videos. People are moving from a traditional advertising company to a corporate video production company. These companies are trusted with creating video content that is set to create great results in the age of the internet.

2. Why The Future Is In Video? In today's digital age, people are moving towards the internet more than any other form of communication. The number of internet users in the world is said to be 4.48 billion, and this number is only set to grow in the coming years. The content that people consume online is also changing and forming new patterns. As we are moving to a more and more digital world, people are creating as well as consuming more video content. With our quickly shortening attention spans, the only format that leaves an impact is video format. People remember the message given through videos more than they do in any other format. According to a study, an overwhelming 85 percent of all internet users in the USA consume online videos as a part of their internet usage. This percent will increase in the coming years. Another study revealed that more than half the consumers, or to be exact: 54 percent of consumers, want to see the brand they use to make more interactive and marketing videos that are related to the customers. This sentiment is not just shared by consumers but also by the experts. A 2019 report finds that 87% of marketing professionals prefer video as a marketing device. These professionals make use of a number of video making techniques that include working with a 2D Animation Company and even 3D Animation Company.

3. Professionals are of the view that video is the new marketing tool that any business should expand their means of communication as smartly as possible. Many firms and businesses are working collaboratively with top Video Production Company in Bangalore or Animation Video Maker in Bangalore and expanding its brand image in new media formats. Video Is The Future Several businesses have stayed limited to traditional means of advertising or communication. Reaching out to create videos can be intimidating and confusing for such brands. Before investing in any promotional video plan, one should keep a few things I mind and form the base on which your video strategy will be formed: 1.Market Research It goes without saying, but market research should always be conducted before you form any promotional offer or communication plan. The market research gives you an idea about what people need and subsequently, what you can sell. It gives you details such as who are your competitors, what is your brand's place in the market, what are the things that consumers seek, and how can you offer those things or services. Market research should always be covered honestly and diligently. Wrong marketing research can lead to faulty planning.

4. 2.High Brand Visibility When you are making video content, make sure that your branding is highly visible in all aspects of videos. Be it the introduction, the outro segment, etc. Brand visibility should be done subtly and not outrageous. There should be a connection between your message and the brand image. 3.Plan your videos Research has found that one really important way through which you can grow your business via videos is by ensuring that your videos are made consistently. This consistency does not have to mean publishing videos every day, and it can also mean posting one video every month or paint 2 videos every 15 days. 4.Hire Well Make sure that you are working with a team that aligns with your goals. Often you might explain your vision to a video market, and yet they might interpret it differently. So to have a team with effective communication and the dexterity of understanding your own vision is important. One must keep this factor in mind as they hire Top Explainer Video Company in Bangalore. 5.Audience Connection and Attention Retention Your videos should be an extension of your brand values. They should inspire trust in the audience and make them choose your business over others. A good video will make the consumer feel like they have an important stake in the company. People might feel an association with the brand. One way to do it is by encouraging audience participation, making explainer videos about how one can use goods and services offered by a brand, etc. Audience connection leads to audience retention, which ultimately translates to profits being made.

5. Conclusion Video is certainly the new format that speaks to the people. The rise of platforms like YouTube and TikTok can be credited to this phenomenon. While everyone is consuming as well as creating videos, only a few makers are successful in sending across the message that they have. It's true that the most profitable marketing and growth strategy right now is to invest in video making, but it needs to be done right. You can have the best video makers in the world and have the best video making equipment at your disposal, but these things will only work if there is communication between what you want from the video makers and how they can make it possible. Therefore, having a clear vision and hiring good professionals is how you can create video content which worth it's screen time on the internet.