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Shoppable videos are revolutionising how e-commerce brands engage with customers, blending entertainment with instant purchasing opportunities. As powerful as they are, simply integrating a shoppable video app into your store isnu2019t enough. To fully leverage the potential of shoppable videos, it's crucial to avoid common pitfalls that could hinder your success. Whether you're new to shoppable video platforms or looking to optimise your strategy, here are five mistakes to steer clear of.
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