Wi-Fi Today

1. Wi-Fi Today

2. What is Wi-Fi? • Wi-Fi – Wireless Fidelity • High frequency wireless local area network (WLAN) • Transfer data on radio frequency • IEEE – three specifications • 802.11b • 802.11a • 802.11g

4. “Fight Crime without Wires” • Colorado’s city Aurora uses GPRS and Wi-Fi to send information to their public-safety workers more quickly and efficiently. • Keeps public-safety workers in touch anywhere. • Result: More efficient crime fighting and quicker response to fires.

5. “Fight Crime without Wires” • Allows police officers to operate in real time • A mug shot can be downloaded in about 20 seconds in comparison to 50 minutes on the old network • reports written in their vehicles can be sent to an office within minutes

6. “Fight Crime without Wires” • Benefits the Fire Department as well • Can examine maps of areas when headed to fire sites • Alerts them to possible hazards such as gas lines • Points to water mains in order to fight fires

7. “McDonald’s Expands Wireless Web” • As of July 8, 2003 McDonald’s has begun offering wireless internet access to 55 San Francisco area outlets, and is also conducting pilot tests at 10 of its New York restaurants • McDonald’s hopes to increase the flow of business to their restaurants

8. “McDonald’s Expands Wireless Web” • Don Thompson, McDonald's West Division president said, "Today's customer is more time-pressed than ever, and we think it's important to meet the needs of busy professional and family lifestyles by offering services that are easy to use and relevant.”

9. Wi-Fi & Coffee Fee-Based Service Free Service

10. 27% • “Wi-Fi’s most popular application so far” • T-Mobile USA Inc. • T-1 Line • Over 2000 hotspots • More Customers = More time = More purchases • % from T-Mobile • Productivity 20% • Revenues

11. 2 Stores 3 month trial run SurfHere Service 1 customer a week Free Service 5-6 customers a day Adopted Free Service Fee-based good for high traffic areas Spend 3 $ on goods Installed Wi-Fi in 3rd store Enough room? Revenues 10% x

12. SBC Park • “one of the largest hot spots in the world” • Connect to the Internet or enter the Giants Digital Dugout • Eight months to complete which included installing one hundred twenty-one access points • Approx. 1,000 of the fans can connect simultaneously

13. PNC Park • Shared costs • Value added to tickets • Increased sales of tickets • Fans that are “bored by the slow pace of a game or wanting more statistics and information”

14. “We can easily cost-justify it…can absolutely work for a small business” Deployed at the company’s headquarters and networks at employees’ homes Increased productivity for adjusters on the road More clients can be met with which allows greater competitiveness with larger companies Time saved at the beginnings of meetings Celina Insurance Group

16. Universal Health Services Inc. • CIO – Linda Reino • Wi-Fi has been at the top of the agenda for the past eight years • Requirement that every facility budget for and build a wireless infrastructure by 2005 • “Every new Universal Health building is ready for wireless”

17. Wi-Fi Advantages • Per user investment v. per room • 75% occupancy does not mean 25% unused investment • Makes hospital workers more precise, less errors • E.g. safer to secure data electronically than to guard a paper chart • Productivity gains • Caseworkers can gain ½ hour a day by using laptops instead of returning to office for paperwork • Real-time information • Caseworkers can document conversations instantly • Cuts down on errors and paperwork

19. Why Wi-Fi? • $21 billion company – Shipping giant • Needs increased mobility • Continuously growing business • Will allow this rapidly growing business to effectively handle more customers • Nighttime Package-handling • Three hour window - 3.5 million packages • Scan bar codes on shipments and upload information immediately • Allows customers to easily track their packages in transit at any time, anywhere beginning the next day • Planes • Maintenance information • Gate-arrival information • FedEx Campuses • Mobility between offices and executives without the confusion of wires

20. Wireless Solutions • 30% jump in productivity • Couriers use a device called the PowerPad, which uses Bluetooth wireless technology that allows FedEx couriers to communicate with each other within 30 feet of their vehicle. • Convenience • “…are a key part of what makes it possible for customers to find out where packages are in transit, whether on a FedEx Express jet speeding across the Atlantic Ocean or a FedEx Ground tractor-trailer on the Pennsylvania Turnpike.” • Efficiency • On average, FedEx Express and FedEx Ground packages are scanned at least a dozen times from pickup to delivery

21. Amtrak • Agreement with AT&T for Wi-Fi • Six stations • One million passengers per day • WI-FI enabled Laptop or PDA • Both AT&T and Non-AT&T customers • Free for AT&T customers • $9.99 for 24 hour period for others

22. Amtrak • No cost to Amtrak • Expansion of national EDGE network (Enhanced Data rates for Global Evolution) • National Mobile Wireless Network with speeds between 100-130 Kbps

23. Schlotzsky's • Restaurant Chain • Free Wireless Internet Access • Survey: • 40% factor in decision to come • 6% just for the access • 38 restaurants in six states- TX, OH, CA • “Cool Deli Stations”

24. Schlotzsky's • Proprietary Content Filtering System • Beyond the lunch hour -“Hot Spots” • Requires all new franchisees to adopt

25. Thank You Questions??