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Winter is Coming

Winter is Coming. Twitter and the media during weather events Bridget Moss, Kansas City Area Transportation Authority @ KCATAMetro @ buckfever. Focus attention on Media, Twitter. Kansas City Infrequent severe winter storms Skeleton communication crew during storms Media updates Twitter.

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Winter is Coming

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  1. Winter is Coming Twitter and the media during weather events Bridget Moss, Kansas City Area Transportation Authority @KCATAMetro @buckfever

  2. Focus attention on Media, Twitter • Kansas City • Infrequent severe winter storms • Skeleton communication crew during storms • Media updates • Twitter

  3. General work plan • Goal: Informed customers, informed community • News releases • “KCATA is preparing…” • Current conditions • Twitter • “KCATA is preparing…” • Current conditions, more frequently • Bus service and facilities • Customer service

  4. Be Prepared • Messages • Prepare for the storm • Current conditions • Real time bus information • Visuals • Add interest to your social media • The media and twitter • A twitter list, in our case • News cycles • Event hashtags: #kcwx #kssnow #mowx

  5. Be Prepared, part 2 • Your tools • Yourself

  6. Be Consistent • Keep your themes in mind • Safety • Transit is an integral part of the community

  7. Visuals leverage the message • Use expected and unexpected visuals • Buses in snow • Customers (PEOPLE!) • Facilities crews • Represent extreme conditions • Behind the scenes: • Pusher buses • Tow trucks • Command center

  8. The Media Darling: Warming Bus • Visual • Great for live shots • “Feel good” story • Coincides with morning newscasts • Only in EXTREME temperatures

  9. Final Tips • Social media requires that you be on and respond • Figure out how to divvy up responsibilities • Real time information • Use retweet liberally • Be real • Thank your customers, media friends

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