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Basic Marketing & Marketing Concepts

Presented by Mrs. D. Lewis Fall 2012. Basic Marketing & Marketing Concepts. Objectives. Define marketing Identify the 4 P’s of marketing Understand the marketing concept. Key Terms to Know. Marketing Goods Services. Academic Standards. PL-HS-3.1.2

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Basic Marketing & Marketing Concepts

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  1. Presented by Mrs. D. Lewis Fall 2012 Basic Marketing & Marketing Concepts

  2. Objectives • Define marketing • Identify the 4 P’s of marketing • Understand the marketing concept

  3. Key Terms to Know • Marketing • Goods • Services

  4. Academic Standards • PL-HS-3.1.2 • Students will compare products and services based on various factors (e.g., price, quality, features, availability, warranties, comparison shopping,) to consider when making consumer decisions. • PL-HS-3.1.3 • Students will explain why various factors that influence consumer decisions, such as peer pressure, impulses, desire for status and advertising techniques (jingles/slogans, facts and figures, glittering generalities, endorsement, testimonial, bandwagon, snob appeal, emotional appeal, free gifts/rewards) are influential.

  5. The World of Marketing

  6. The Scope of Marketing • Marketing • Process of planning, pricing, promoting, selling and distributing an idea goods, or services to create exchanges that satisfy the consumer (YOU) • Always changing • Keep up w/trends • Keep up w/consumer attitudes

  7. Ideas, Goods, and Services iPods • Goods • are tangible items that have $$ monetary value & satisfy your needs and wants Cars Clothes Toys Cell phones

  8. Ideas, Goods, and Services • Services • items that have $$ monetary value and satisfy your needs and wants. • Cannot be physically touched because it’s a task. Movie at a movie theater Cooking Banks Dry cleaners

  9. Review Name some ideas that can be marketed? Tell me if it’s a good or service. Manicure Dry Cleaners Car Hat Valet Parking Hamburger

  10. Which is it? Good or Service

  11. The Marketplace • An exchange takes place when someone buys something from someone • Internet stores, Shops, Catalogs, Financial institution

  12. Tell me what you know What is meant by exchange? • When and where does an exchange takes place?

  13. The World of Marketing Nike Reebok Adidas

  14. Which Shoes would you choose?

  15. Assignment • Questions? • What is still not clear to you? • Book Review • Complete Questions on pg. 7 • Choose at least 3 of the 5 in complete sentences • Upload your answers to Edmodo • Workbook Review • Homework – Due Wednesday • Find an article about technology, a current event or marketing. Summarize in your own words. Cite your source

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