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Enhancing Understanding of Checkoff Benefits in Agriculture

Focus on educating less-informed beef, dairy, and veal producers about the benefits of checkoff programs through various delivery methods. Highlight efforts in nutrition, safety, research, promotion, and international marketing to increase compliance and stakeholder involvement.

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Enhancing Understanding of Checkoff Benefits in Agriculture

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  1. Producer Communications FY2015 Priorities • Highlight checkoff efforts on nutrition, safety, research, promotion and international marketing; increase understanding of how checkoff works and the requirement that all producers comply. • While continuing to inform producers and importers who are knowledgeable about the checkoff, target less-informed groups of beef, dairy and veal producers and increase understanding of how checkoff works; explain how the checkoff benefits them and their role as stakeholders through a variety of delivery methods.

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