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P ROBLEM:

P ROBLEM:. P ROBLEM:. Purple wine stains on your teeth. P roblem O rigins:. P roblem O rigins:. 1. Popularity of whitening products which destroy enamel. P roblem O rigins:. 2. Long term popularity of wine products.

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P ROBLEM:

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  1. PROBLEM:

  2. PROBLEM: Purple wine stains on your teeth

  3. Problem Origins:

  4. Problem Origins: • 1.Popularity of whitening products • which destroy enamel

  5. Problem Origins: • 2. Long term popularity of wine products • 2008: 1.5 billion liters of wine consumed in U.S. • Estimated 2013: 1.7 billion liters of wine consumed in U.S. • 15 bottles of wine per adult aged 21-64

  6. SOLUTION?

  7. A quick + discreet • disposable toothbrush • especially for wine stains What would be better is prototype of your toothbrush

  8. ----- Quick effective with only a few brush strokes

  9. Easy use without water

  10. Disposable ensures proper hygienic application every time

  11. Recyclable appeals to eco-conscious audience

  12. Discreet smaller than a lipstick

  13. Flexible Use use multiple times throughout an evening use multiple times throughout an evening use multiple times throughout an evening use multiple times throughout an evening use multiple times throughout an evening use multiple times throughout an evening use multiple times throughout an evening

  14. But, how does it work?

  15. The DESIGN is as simple as 1-2-3 1 Bristles 2 Solution 3 Brush

  16. 1. BRISTLES • Soft bristles similar to • traditional shaving brush ensure gentle cleaning of teeth and gums • Bristle length varied • effectively cleans between teeth • where most stains occur

  17. 2. SOLUTION • Tamper resistant seal on cap • ensures oral hygiene + safe transportation • Rubber seal for one-way flow of solution • ensures remaining solution remains fresh • Color is a light blue • associated with medical scrubs + trusted mouthwash • Solution is liquid and subtly minty • feels clean without grit or affecting additional food + beverages

  18. 3. BRUSH You are going to need some type of prototype… • Small • only 2 ½ inches long • ½ inch diameter • Thoughtful design • replaceable cap secures on bottom like a marker cap • No mess • twist the bottom dial to raise solution to bristles • Clear Usage • dial clicks to reassure user it is working

  19. COMPETITION: OTHER WINE STAIN REMOVAL PRODUCTS

  20. COMPETITION: OTHER WINE STAIN REMOVAL PRODUCTS • Wine Wipes • Appearance: like an acne pad • Taste: “like old salt water” • Cost: 20 pads for $7

  21. COMPETITION: OTHER WINE STAIN REMOVAL PRODUCTS • Wine Wipes • Appearance: like an acne pad • Taste: “like old salt water” • Cost: 20 pads for $7 • Wine Naps • Appearance: like a small baby wipe • Taste: “acidic”“bleachy” • Cost: 10 wipes for $6

  22. COMPETITION: OTHER WINE STAIN REMOVAL PRODUCTS COMPARISON

  23. will be Yum! • Better tasting • More effective with bristles • Competitively priced Deal!

  24. COMPETITION: OTHER DISPOSABLE TOOTHBRUSHES

  25. COMPETITION: OTHER DISPOSABLE TOOTHBRUSHES • Wisp(PopBrush, SmileSaver, ReadyBrush, Dr. Collins) • Appearance: small toothbrush with freshening bead • Cost: 4 for $6 or 16 for $8 • User comments: “Hard bristles” “too small” “pricey” “had to rinse”

  26. COMPETITION: OTHER DISPOSABLE TOOTHBRUSHES • Wisp(PopBrush, SmileSaver, ReadyBrush, Dr. Collins) • Appearance: small toothbrush with freshening bead • Cost: 4 for $6 or 16 for $8 • User comments: “Hard bristles” “too small” “pricey” “had to rinse” • Brush-Ups(Denta Burst) • Appearance: small “glove” for your finger • Cost: 12 for $3.50 • User comments: “bulky” “uncomfortable” “does not quite brush and clean”

  27. COMPETITION: OTHER DISPOSABLE TOOTHBRUSHES COMPARISON

  28. Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • More effective: able to clean gums and between teeth • More market appeal: “if it can get out red wine stains…” will be • Marketed to combat wine stains • More convenient solution inside + no rinsing necessary • More user-friendly softer bristles with no bulky glove • More effective able to clean gums + between teeth • More market appeal “if it can get out red wine stains...”

  29. Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • More effective: able to clean gums and between teeth • More market appeal: “if it can get out red wine stains…” confident of success: New and Exciting unique solution to widespread problem

  30. Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • More effective: able to clean gums and between teeth • More market appeal: “if it can get out red wine stains…” confident of success: Real Story Appeal Created by Your picture here!! a Mom in the Wine Country who loves red wine but hates purple teeth!

  31. Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • More effective: able to clean gums and between teeth • More market appeal: “if it can get out red wine stains…” confident of success: Easy to Use Obviously get better picture here of discrete usage discreet use anywhere due to size and no need for water

  32. Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • More effective: able to clean gums and between teeth • More market appeal: “if it can get out red wine stains…” confident of success: Trustworthy Picture of Dr. Kelly or whoever planned development with established Dentist

  33. MARKET STRATEGIES • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove for success

  34. DIRECT MARKET • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • Winery Tasting Rooms • Launch in Heart of Wine Country: Napa and Sonoma • Expand to other California wineries • Consider wineries nationwide • Promotion Tables • Wine bars • Bars • Clubs • Wine Stores • Grocery Stores • Bulk Stores (Costco) • Wine Festivals

  35. INDIRECT MARKET • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • Print Advertisement • Internet + Magazine ads • Dental offices posters • Countertop Displays • Convenience Marts • Grocery Stores • Pharmacies • Shelf Dispenser • Wine Marts • Retail Stores like Target, CVS, etc. • Bathroom Dispensers • Clubs • Bars

  36. VIRAL MARKET • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove Direct cosmetic sales like Mary Kay and Arbonne Free sample post YNo 2go on Facebook status for 24 hours Sororities and Fraternities focus group testing Personal Networks have friends throughout U.S. News Segment can obtain paid review upon request Celebrity endorsement on talk show or twitter Oscar Swag bags submit to gain buzz

  37. SPECIALTY LABEL MARKET • Marketed to combat wine staiMore convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • Consumers • Bachelorette parties • Birthday Parties • Store Promotion/Celebration • Wineries • Restaurants • Bars • Clubs • Gatherings • Welcome Kits • Swag Bags • Convention Goodie Bags

  38. COMMERCIAL VIDEO • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • Scene 1: 8 or so ladies heading out for a night out. Zoom into their • big, white smiles. They take their usual “before” shot in the • living room looking all pretty and nice. • Scene 2: You see them dancing and drinking wine at a bar -- smiling • and having fun. More pictures are taken. • Scene 3: Morning light during a zoom into a computer screen …and • the girl saying in the background “I can’t believe she Tagged • me with those purple teeth!” • Scene 4: Pictures of YNo 2go with voice-over promotion.

  39. MARKET STRATEGIES • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • T-shirts • with YNo 2go logo available through website • Sponorship • For health related marathons and Fun Runs either as one in list of sponsors or establish unique Fun Run with primary sponsorship • Team up • with another with another promotion like area artists for festival t-shirts

  40. PERSONAL COMMITMENT • Marketed to combat wine stains • More convenient: solution inside and no rinsing necessary • More User Friendly: softer bristles, no bulky glove • Perhaps work on this and make list of essential credentials that qualify you as being trustworthy to commit thousands of dollars of venture capital to. Some possible ideas to consider and/or massage into nice write ups: • Secured website presence already in place • Work CV examples of past business savvy and accomplishments • Committed to YNo 2go (as fun and useful product that I thought of, believe in, would recommend and use myself!) • Have flexibility and sales savvy and location to implement marketing strategy launching in Napa and spreading through personal network across United States

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