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Enhancing Online Resource Discoverability through Schema.org Integration

There are ongoing efforts to integrate INSPIRE with DCAT for better data discoverability, but leveraging schema.org may offer a more effective approach. Schema.org, supported by major search engines, provides structured data markup options like Microdata, RDFa, and JSON-LD. Integrating schema.org with INSPIRE can raise questions about standardization, defining elements to use, and ethical considerations due to its corporate origin. Despite potential benefits to companies like Google, Bing, and Yahoo, ethical concerns may arise regarding support for schema.org in INSPIRE implementation.

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Enhancing Online Resource Discoverability through Schema.org Integration

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  1. Making data discoverable through mainstream search engines Marcin Grudzień

  2. Making data discoverable There are already ongoing activities to integrate INSPIRE with DCAT. However, some evidence suggests that one of the best ways to make online resources better discoverable on the Web is to utilise schema.org.

  3. Schema.org Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo!(then operators of the world's largest search engines) to create and support a common set of schemas for structured data markup on web pages. Supported encodings: • Microdata, • RDFa, • JSON-LD

  4. Schema.org – microdata example <div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div>

  5. Schema.org – RDFa example <div vocab="http://schema.org/" typeof="Movie"> <h1 property="name">Avatar</h1> <div property="director" typeof="Person"> Director: <span property="name">James Cameron</span> (born <time property="birthDate" datetime="1954-08-16">August 16, 1954</time>) </div> <span property="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" property="trailer">Trailer</a> </div>

  6. Schema.org – human readable representation

  7. Schema.org - questions This may raise following questions. • Do we need a European standard saying which elements of schema.org should be used and in which way? • To which elements of INSPIRE we should apply schema.org extensions (metadata, datasets, APIs, GUIs)? • Cost-benefit aspects

  8. Schema.org - ethical issues Schema.org is an initiative of big corporations (Google, Bin, Yahoo) and those companies (particularly Google) will probably benefit the most on its utilisation in INSPIRE. Is it ethical to support schema.org?

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