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The MyFace Project

This project analyzes how advertising strategies adapt based on an individual's relationship status. Focusing on two case studies, Robbie and Milly, both 23 years old, we examine the evolution of targeted advertisements from single to engaged, and then married. As Robbie's relationship progresses, ads shift from personal grooming and dating to more responsible choices like car insurance and employment opportunities. Conversely, Milly's ads are tailored towards home management and family care. This project showcases how marketers tailor messaging to align with life changes.

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The MyFace Project

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  1. The MyFace Project By: Katie Atkinson, Staci Cooper, Blake Davis, LaciFritts, DessieWingo

  2. Examination of the differences in advertising while changing relationship status. Advertising Male vs. Female

  3. Age: 23 years old Interests: Golf, football, baseball, and tennis “I’m generally an easy-going kind of guy who likes to go out and meet new people.” Meet Robbie

  4. Single • singles sites, macbook ad, become a firefighter ad, hair removal, teeth whitening, ebay/half.com Relationship Status Changes

  5. In a relationship • Moneystories.com, men under 25 car insurance, cheap Superbowl lodging, sell gold for cash Relationship Status Change

  6. Engaged • Government bailout, marketing employment ads, weddingwire.com ads, wedding catering ads Relationship Status Change

  7. Married • 5 tips for a flat stomach, play duck hunt, 4 ties for $12, Art degrees, Netflix Relationship Status Change

  8. Age: 23 years old Interests: Horseback riding, swimming, photography, and dancing “I enjoy meeting new people and having a blast with my friends and family.” Meet Milly

  9. Single • Bonnaroo 2009, Condos, funny t-shirts, dating sites, insurance, “are you pregnant?” ads Relationship Status Changes

  10. In a relationship • Auto insurance, Simon G jewelry, digital scrapbooking, condos, health insurance Relationship Status Change

  11. Engaged • Wedding catering, honeymoon locations and packages, dress ads, flower arrangements, house ads Relationship Status Change

  12. Married • World Malaria Day, free learn Spanish, houses for sale, urine odor removal, kiss your husband Relationship Status Change

  13. Depending on your relationship status, the advertisements change accordingly. • For Robbie, through the course of going from single to engaged the advertisements became increasingly “responsible.” (hair removal to car insurance to employment ads) • For Milly, the advertisements changed to be geared towards taking care of home/husband. (funny t-shirts to scrapbooking to house ads to urine removal) Project Analysis

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