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Tip:

These tips were placed on the social marketing bulletin board* (These were posted during December, thus we framed them as “gift tips.”

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Tip:

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  1. These tips were placed on the social marketing bulletin board* (These were posted during December, thus we framed them as “gift tips.” *We created the bulletin board based on audience research that indicated that staff would pay attention to such a medium. We placed it outside the staff snack bar, again based on audience research.

  2. Tip: Think Behavior Change as the bottom line of your program. If a strategy does not contribute to this bottom line, don’t do it!

  3. Here's a Great Resource! Georgetown University Social Marketing List Serve Ask Questions! Get Answers!! program examples, data sources, talk out ideas From:Novice practitioners to founders in the field To subscribe, send an e-mail message to: LISTPROC@LISTPROC.GEORGETOWN.EDU In the body of the message write: subscribe SOC-MKTG (your name) and type your actual name in place of “your name.” In: local, state, federal agencies & non-profit CBOs

  4. Tip: Know Your Audience.What motivates them to act or not act? What is important to them? When/where are they thinking about our health issue? How do they get information?Then: 1. Create strategies and programs that build on their existing motivations; that meet needs that are important to them 2. Place information and services where they are open to our health issue 3. Use modes of communication they pay attention to

  5. …For Example: 1. Vaccinations are promoted as a way to: allow you to travel; let your kids go to school; stay out of the hospital over the holidays and spend time with your family. 1. Clinics are offered with child care to make it easier women with children to attend. 2. Designations of heart-healthy foods are placed on the price tags on grocery shelves. 2. Post-partum family planning visits are made in the hospital after a woman has given birth. 3. Information about mammograms is provided by mailings and word-of-mouth because the audience tends not to use TV and radio. 3. Messages for teens are created with “MTV” colors and designs, and linked to web sites with high teen traffic.

  6. Resouce: http://social-marketing.com/ … An excellent resource with many articles and links related to social marketing!

  7. Tip: • Think Cost and Benefits! • People weigh the costs and benefits to themselves of actions and behaviors before they do them. • ForNewHealthBehaviorChanges: • How can you lower the costs people associate with making the changes? • How can you increase the benefits in terms meaningful to your audience?

  8. Way Cool Tip! To find out more about what determines your audience’s behavior,ask these questions! 1. a.What makes it easier to do the behavior? b.What makes it harder? 2. a.What are good things that happen when you do the behavior? b. What are bad things that happen ? 3. a.Who would approve of your doing the behavior? b.Who would disapprove?

  9. Tip: Ask--When/Where is Audience in the Right Frame of Mind to think about your health issue? People are more apt to consider our behavior change if they already are thinking about your issue. For Example: Women are more apt to think about family planning after the birth of a child. . .SO, many health departments provide a post-partum family visit in the hospital. Families of individuals who have had a heart attack (and the individual) may be more willing to learn about ways to increase physical activity after the event.

  10. Tip: Ask--When/Where is the Right Place and Time to place our intervention or message? People are more apt to consider our behavior change if they already are thinking about your issue. For Example: When are people apt to be thinking about nutritional issues? When they are hungry or shopping for groceries. . .SO, restaurants and grocery stores provide good places to put information about healthy nutritional options.

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