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ASSESSING YOUR WEB SITE IN A WEB 2.0 WORLD

In the evolving landscape of Web 2.0, understanding how to assess your website is crucial for success. This guide highlights the continual development cycle: Set Goals, Assess, Adjust. We explore key dimensions such as Design, Technology, Content, and Navigation, emphasizing that while content reigns, navigation is essential for user experience. Learn the importance of mobile-centric, personalized, and interactive design. The guidelines for effective navigation and the role of millennial preferences are also discussed, making this presentation a must-attend for modern web developers.

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ASSESSING YOUR WEB SITE IN A WEB 2.0 WORLD

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  1. ASSESSING YOUR WEB SITE IN A WEB 2.0 WORLD Stafford Kendall Principal, Covalent Logic stafford@covalentlogic.com

  2. DEVELOPMENT CYCLE • Set Goals • Assess • Adjust • Assess A Web site is never finished.

  3. DIMENSION & CRITERIA Subjective criteria, in 4 dimensions: • Design • Technology • Content • Navigation Content is Queen, but Navigation is King

  4. DESIGN Appropriate for your brand • Classic vs. Cutting Edge • Image vs. Information • Accessibility Beauty is in the eye of the beholder, good design is seen by everyone.

  5. WEB 2.0 DESIGN • Mobile-centric • Personalization • Truly Interactive Flash Watch it wiggle, see it jiggle is dead. Movement has purpose now.

  6. WEB 2.0 DESIGN

  7. TECHNOLOGY • Does it work? • Can you update it? • Two-way communication? Even a broken clock is right twice a day.

  8. WEB 2.0 TECHNOLOGY • Separation between the desktop and the Web is disappearing with universal access • Email is going away – replaced by social networking “dashboards” Change is one thing, progress is another. – Bertrand Russell

  9. WEB 2.0 TECHNOLOGY

  10. CONTENT • Appropriate • Expected • Unexpected • Visitor-centric “Beautiful can't make up for empty.” — Business Week

  11. WEB 2.0 CONTENT Self-Centered • Social Networking • Customized • Personalized Members of the "millennial generation" are more selfish and narcissistic. – NPR report

  12. WEB 2.0 CONTENT

  13. NAVIGATION Guidelines to follow: • Rule of 7 • Parity: Audience, Action, Content If we think about the obvious long enough, it dissolves. - Mason Cooley

  14. WEB 2.0 NAVIGATION Interactive Navigation: • Maps • Category Clouds Getting there is half the fun.

  15. WEB 2.0 NAVIGATION

  16. WEB 2.0 I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people [connection]. But that was what the Web was supposed to be all along. - Tim Berners-Lee

  17. Download this presentation at www.covalentlogic.com Stafford Kendall Principal, Covalent Logic stafford@covalentlogic.com

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