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The Essential Role of a Moderator in Focus Groups

This document outlines the vital responsibilities of a moderator during focus group discussions. Effective moderation is crucial for obtaining valuable insights from participants. A focus group typically lasts an hour and a half or more, requiring the moderator to explain the purpose clearly, ask thoughtful questions, and listen attentively while maintaining good eye contact and taking notes. It's also important to engage with diverse participants, ensuring a variety of opinions are collected. Audio recording can be utilized for accurate information gathering, and it's essential to thank participants and provide contact information for follow-up.

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The Essential Role of a Moderator in Focus Groups

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Presentation Transcript

  1. Focus group Amna Aaesha Alwan Maryam Nasser Hessa AB3

  2. The role of the moderator: • Need to explain the propose • Usually one and a half hours or more

  3. Asking questions • Listen carefully • Good eye contact • Taking notes • Influence your data Some moderators use a list of questions, others use a list of topics

  4. Seeking responses • Get as many opinion • Dealing with different kind of people

  5. Finishing the focus group • Thanks the participants • Leave contact name, number to follow up for any issue

  6. Using audio recording equipment • To make sure to collect information as possible

  7. Thank you

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