1 / 9

External Influences

External Influences. Technology and Changing Social Attitudes. External Influences. New Technology: New business opportunities Creation of substitutes Opening up of new markets Technical progress in foreign countries Productivity Ways of working Communication

tfeliciano
Télécharger la présentation

External Influences

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. External Influences Technology and Changing Social Attitudes

  2. External Influences • New Technology: • New business opportunities • Creation of substitutes • Opening up of new markets • Technical progress in foreign countries • Productivity • Ways of working • Communication • Cost of investment versus return

  3. External Influences • New business opportunities: • Within the same industry? (Core business) • Totally new markets/opportunities • Amount of investment needed • Market research – do consumers need the product?

  4. External Influences • e.g. Canon – core business, optical technologies: • cameras, photocopiers, scanners, projectors, calculators, binoculars, digital cameras, printers, projectors • New markets – Discmans? DVD players? Flat Screen TVs? Plasma TVs? • Risk versus gain

  5. External Influences • Threats: • Cheaper alternatives from abroad – CFC technology, bio-technology, computer and micro-processor technology (especially China?) • Rivals producing substitutes – PS2, X-Box and Game Cube • How to react?

  6. External Influences • Working practices: • Technology and productivity – impact on workers, morale, motivation? • Implications for ‘old’ plants (e.g. Longbridge versus Sunderland? • Flexible working – working from home, hot desking, mobile computing (wireless networks) video-conferencing

  7. External Influences • Communication: • Faster? • More efficient? – if so why have some firms banned the use of e-mail at work for any purpose? • Impact on motivation, morale and worker attitudes • To what extent does the message get through?

  8. External Influences • Changing Social Attitudes: • Social ‘class’ – changing socio–economic groupings • Links with behaviour and demand (e.g. growing number of pensioners; those who smoke or drink certain types of alcohol) • Changing tastes – concern for ‘green’ production, attitudes to fur, wine versus beer, vegetarians (long term or short term?) • Changing lifestyles – convenience andfast foods, use of freezers, use of cars, amount of leisure time and how it is used, etc.

  9. External Influences • Changing income structures • Distribution of income • Regional distribution of income • Impact of government taxation on disposable incomes • Relative income elasticity of demand for different goods and services

More Related