Writing for the Web MC3306 09.11.13
Writing Style • When writing for the Web, use inverted pyramid style • Start with what’s most important, then work your way down until you run out of information • Who, What, When, Where, Why, How
Make Your Stories More Readable • Chunk Your Information • Web readers typically “scan” stories instead of reading them start to finish • Keep paragraphs short • Long paragraphs in Web writing look like they’ll take too long to read • Add Subheads and Bullets and Bold • Text on text on text looks boring – so spice it up • Subheadlines (to segue into a new section of the story) and bullets (to highlight lists) are effective tools
Web Essentials • Links • The beauty of writing for the Web is you can link to other stories or more information • Each story for the Web should contain at least one link • Photos • Photos add life to Web stories • Each Web story should contain at least one photo • Multi-media • Videos and audio can also beef up your Web stories • Include them when applicable Courtesy: Business Insider
Links • Keep the link working short • Instead of this: Texas State University’s Associated Student Government released its anti-solicitation proposal this week. • How about this? Texas State University’s Associated Student Government released its anti-solicitation proposal this week.
Links • Use phrases or wording that indicates where you’re sending the reader • Don’t like phrases that say “Click here” or “more information” • Use links with words that precisely show your intent • Where are these links going? The governor’s voting record detailed a troubled history of siding with oil companies from other countries. The governor said she is hell-bent on clearing her name and said she will do whatever it takes to earn back the trust of voters.
Links • Don’t assume readers will chase every link • Make sure you’re not substituting essential information for a link in your story • Use links as attribution • If you’re using something as a source, link back to it • This enhances credibility • Double check every link before posting