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ACLU of Illinois 2012 Advocacy & Outreach Plan

Increase ACLU membership statewide, enhance connections between membership, donations, and action-taking, boost legislative power, and target legislative districts. Implement quarterly messaging campaigns, hold events, distribute new membership materials, and conduct recruitment training. Engage volunteers and run campaigns on social media. Specific focus on defending different targets of intolerance each quarter.

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ACLU of Illinois 2012 Advocacy & Outreach Plan

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  1. ACLU of Illinois 2012 Advocacy & Outreach Plan

  2. 2012 Advocacy & Outreach Plan • Increase membership statewide • Building the link between membership, donating & action-taking • Increase ACLU legislative power, statewide & in target legislative districts

  3. Categories of ACLU Support

  4. Email Subscription and Membership Overlap Members with Email [7218] Total Email Subscribers [24911] Total Members [14948]

  5. 2012 Advocacy & Outreach • Statewide quarterly messaging campaigns: “Defending the targets of intolerance” • Regular events & outreach to 5 target legislative districts • New membership materials that connect action-taking with membership & direct to online participation • Membership recruitment training for chapters • Membership & donation campaigns on social media • Volunteer empowerment • ACLU:ENGAGE – November 17th, 2012

  6. Defending the Targets of Intolerance • Q1: Women & LGBT individuals • Q2: Voters & Activists • Q3: Minorities & Immigrants • Q4: Innocent Persons in the Growing Surveillance Society

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