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5 TIME-TESTED STEPS FOR A SUCCESSFUL MARKETING PMO

5 TIME-TESTED STEPS FOR A SUCCESSFUL MARKETING PMO. Insight, tools and encouragement to h elp you build an agile marketing system that flexes with the speed of business. Engelina Jaspers www.flexmarketingpro.com. Short Straw or Opportunity?. What is a PMO?. Project Management Office

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5 TIME-TESTED STEPS FOR A SUCCESSFUL MARKETING PMO

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  1. 5 TIME-TESTED STEPS FOR A SUCCESSFUL MARKETING PMO www.flexmarketingpro.com

  2. Insight, tools and encouragement to help you build an agile marketing system that flexes with the speed of business Engelina Jasperswww.flexmarketingpro.com www.flexmarketingpro.com

  3. Short Straw or Opportunity? www.flexmarketingpro.com

  4. What is a PMO? Project Management Office Cross business, departments, functions, geographies Tackling defined problem or initiative Supported by company management Producing quantifiable results www.flexmarketingpro.com

  5. Why PMOs Fail • Inadequate project estimating and planning • Lack of executive sponsorship • Poorly defined goals and objectives • 30% • 16% • 12% Source: PwC, Third Global Survey on the Current State of Project Management, 2012 www.flexmarketingpro.com

  6. Creating a Successful Marketing PMO www.flexmarketingpro.com

  7. “The P in PMO is as much about managing people as it is about managing projects. Learn to artfully manage the two and you will be wildly successful.” Engelina Jaspers www.flexmarketingpro.com

  8. ShareCommentApplyJoin Me! www.flexmarketingpro.com

  9. About FlexMarketing Pro Hello, I’m Engelina Jaspers and I’m a FlexMarketingpro. I created “The Marketing FLEX” to help smart marketers lay a more efficient, focused and accountable marketing foundation – one that can flex with the speed of business. I’ve been on a quest for marketing excellence for 30 years, working for some of the finest consumer and technology brands. The journey has honored me to work with forward-thinking marketers to build high-performing teams and supersize their marketing investments, to successfully lead a number of complex marketing transformations, and to drive a turnaround for my company’s sustainability efforts (that began with Greenpeace on our rooftop and culminated with being ranked #1 greenest U.S. company and #5 best global green brand two years later). If you’re ready to “up your game,” building a FlexMarketing capability can help propel your marketing goals and career. Join me at www.flexmarketingpro.com. www.flexmarketingpro.com

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