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Development of software from the results of market research

Development of software from the results of market research . Presentation of the stages involved in the software development and associated quality control processes. Presented by Jon Wellard (The Workshop, UK). What is Page Designer?.

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Development of software from the results of market research

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  1. Development of software from the results of market research Presentation of the stages involved in the software development and associated quality control processes Presented by Jon Wellard (The Workshop, UK)

  2. What is Page Designer? An introductory desktop publishing package to engage target non-learners. • A basic, user-friendly approach to desktop publishing • Create and share publications with friends and family • Save work online or offline • Choose from 14 preset page layouts • Upload your own images or choose from the Page Designer image bank.

  3. Why Page Designer? Page Designer is a direct response to the hugely diverse target users’ needs. As you have seen from the research, users’ interests ranged from exchanging skills to storytelling. We also needed to meet the requirement of engaging users in digital industries. Page Designer provides a tool for the target user groups to use in a flexible way, defined by their interests. It also provides a ‘gateway’ to using professional desktop publishing software.

  4. Interpreting the research Research identified the common themes as: • Children • Health • Jobs • Home • Fashion • Beauty.

  5. Interpreting the research The key challenge was to create a piece of engagement software that would be suitable for this broad target group. We focused our development on two routes to user trial:

  6. Proving the concepts To reduce the inherent cost of developing two distinct products, we instead developed a paper-based user trial. The documents consisted of product visuals and wireframes to describe the functionality, followed by a questionnaire.

  7. Concept trial results There was one clear winner in the concept trialling. Page Designer was selected for the following reasons: • It seemed the more useful of the two tools • It was easy to understand • It has a wide range of possible uses whereas Personal stylist is a very focused and therefore limited tool • It has potential for ongoing use • From the programme’s point of view, it caters for varying levels of IT competency.

  8. Page Designer – development The development process consisted of four key stages: • Specification – details project purpose, vision and key deliverables. Also covers functional, design and technical specifications. • Functional prototype – A sample of the coded package to demonstrate the style and approach that will be taken in the final deliverable. • Beta development – The complete product with all functionality in place. Does not contain translated content. • Final development – The release and upload of software to the host server.

  9. Page Designer – development The vision: • To enthuse the audience about computers and their potential, leading them to upskill in the digital industries • Users should be able to design a visually appealing document to be printed or published on the web • There should be a tangible reward for the users’ efforts • To provide a platform for users to develop basic computer skills.

  10. Page Designer – development Product features Saving, printing and publishing • ‘Tell me more’ • Selecting or uploading images • Choosing a template style • Choosing fonts/styles for titles, subtitles and text • Editing

  11. Translating the software Page Designer is available in six target languages. To deliver on this we made these development decisions: • All content is held external to the technical framework. This allows multiple languages to be loaded into one stable platform. • As the terms used in the software were often technical, we supplied an English storyboard with supporting screen images. This helped our project partners find the most appropriate wording in their native language. • The software was reviewed by each partner nation before final delivery.

  12. Quality assurance As part of an ongoing process, we had a quality assurance team working to ensure the product meets the required standards. This process includes: • Making detailed test plans to ensure all technical and content requirements have been met • Testing at all key project stages: functional prototype, beta and final delivery. Links to example test plans can be found on the project website at www.enableeurope.eu

  13. Recalling the research recommendations Design tool – ideal would be design programme that could be adapted for a range of uses: • Visual impact, not text • Underpinning learning (could be accredited or certificated) • Clear and, as far as possible, graphical instructions • Interactive • Allow the creativity of the learner to be expressed • Tangible reward for the learners’ efforts

  14. Accessing Page Designer You can find out more about the Enable project and try Page Designer out for yourself by visiting: www.enableeurope.eu

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