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Build Your Legacy with NEW

Build Your Legacy with NEW. Catherine Lindner Vice President, Retail Marketing Walgreen Company. Roots of my legacy. Dorothy Gruber Nonnenkamp 1911 – 1997. Roots of my legacy. Ruth Ann Swenson Nonnenkamp 1939 - . NEW today.

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Build Your Legacy with NEW

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  1. Build Your Legacy with NEW Catherine Lindner Vice President, Retail Marketing Walgreen Company

  2. Roots of my legacy Dorothy Gruber Nonnenkamp 1911 – 1997

  3. Roots of my legacy Ruth Ann Swenson Nonnenkamp 1939 -

  4. NEW today Mission:To attract, retain and advance womenin the retail and consumer products industry through education, leadership and business development. Profile: • 5,000+ members (1 in 12 men) • 400+ companies represented • 80 corporate sponsors • 19 regional groups

  5. NEW 2020 Our question How do we build NEW’s capabilities to: • Remain relevant and anticipate the future • Stimulate growth for the organization • Build a legacy of women’s leadership

  6. NEW 2020 Our goal Advance our mission and serve you better

  7. NEW 2020 Steering Committee Catherine Lindner (chair) Walgreen Company Sarah Chartrand Ahold USA Diane Cooke Schwan's Shared Services Kim Feil General Manager, KLF Strategy Lisa Klauser Unilever Maureen McGurl Sutton Place HR Consulting Group Marnette Perry The Kroger Co. Sue Sears Kimberly-Clark Corporation Sue Sentell Gladson Liz Siegel Research Consultant Karen Stuckey Walmart Marla Thompson Catalina Marketing Annie Zipfel Target Corporation

  8. A disciplined research approach

  9. What did we want to learn? • Why companies sponsor NEW (what they value) • Why individual members join (and why they stay) • What stakeholders know and believe about NEW • Why potential members have not joined (and what NEW should do to attract them)

  10. We learned from a lot of people 68 in-depth, one-on-one interviews • 12 Network leaders • 44 industry leaders • High Engagement • Medium/Low Engagement • Prospects • 12 C-suite executives

  11. We learned from a lot of people 6 focus groups, 36 viewpoints Mid-level executives Emerging Leaders Women of color Men Prospects Innovators

  12. We learned from a lot of companies

  13. What we heard NEW should: • Amplify the collective voices of the NEW community • Unleash our wisdom, experience and power • Help drive women’s authentic leadership and accelerate business

  14. What we learned Needs of the World LEVERAGING NEW’S TALENTS 1 2

  15. Needs of NEW sponsors DO MORE WITH LESS PROVE ROI TALENT

  16. It’s a more challenging world • “Our challenge is holistically doing more • with less… My dollars have to stretch • farther than they’ve ever had to stretch • before.” • Prospect

  17. Talent pool is changing • “Never in the history of the modern world have there been four generations in the workplace that bring such vastly different sets of values, beliefs, and expectations. Never has a generation…used technologies so far ahead of those adopted by its employer. • —The 2020 Workplace

  18. Must embrace diversity Different journeys, points of view and leadership styles • “When you have more diverse talent, you get better solutions.” • Prospect

  19. Millennials: A life, not just a career • Work-life balance • Meaningful work • Judged by quality of work, not quantity of hours • Agile workplace “Young men coming out of college have kind of a similar desire for balance (as women).” Mid-level Focus Group “More value on family. I don’t want your job. I don’t want the travel. I don’t want the hours.” Men’s Focus Group

  20. Women are the leading edge of a demographic mega-shift

  21. The voices of NEW members Leading authentically and effectively LEARNING TO NAVIGATE IN A MAN’S WORLD Choosing a lifestyle

  22. NEW members tell us • Women bring authenticity to the workplace • An executive position is a lifestyle fit • Some executive women are opting out of the “top-top”

  23. Key studies validate NEW’s voices • Accenture • Catalyst • Center for Work & Family • Deloitte • Korn/Ferry • McKinsey • Network of Executive Women • Pepperdine University

  24. Research validates NEW’s voices “Most important leadership attributes” are more common in women than in men • Intellectual stimulation • Inspiration • Participatory decision-making • Setting expectations/rewards • —McKinsey: Women Matter

  25. Exploring NEW’s core talents Focus on CPG And retail The Power Of the network Advancing Women

  26. Where should NEW focus? • Women— they’re NEW’s sweet spotNEW should redefine the power of networking for women • Diversity — among womenIncluding ethnicity, thought and leadership approach • Women’s leadershipat ALL professional levels Not just executive women • Retail and consumer packaged goodsNEW should leverage its tremendous size and scale • U.S. and CanadaNEW should go global slowly

  27. Envisioning NEW 2020Align NEW’s strengths with your needs Focus on CPG And retail The Power Of the network Advancing Women • MEMBER NEEDS: • Develop skills • Reconcile career/lifestyle • Lead authentically/effectively = ADVANCING WOMEN • SPONSOR NEEDS: • Do more with less • Prove ROI • Find and keep top talent • = ADVANCING BUSINESS NEW’S CORE TALENTS }

  28. You expressed many desires—but there are strengths we haven’t yet imagined!

  29. Let’s change the dialogue • Speak from a voice of strength • Be the authority and voice • Demonstrate, empower, educate and advocate for women’s authentic leadership

  30. “All new studies show huge falloff of women at mid-management levels. There is strength in women's authentic voices and their relational, contextual way of thinking. This way of working and being is not valued yet. Women are not encouraged to be in full authentic mode, so they burn out or start their own companies.” —Barbara Perry, anthropologist and author

  31. Redefine Network as Community “Network sounds like work, I’d rather have a community.”

  32. Build authentic relationships • “I needed people who looked like me and thought like me – there are 300 women in one room cheering and yelling...you make connections [with women who] mentor you and give you advice. • You learn to love these women immediately.” • Innovator Focus Group

  33. Build authentic relationships “Many of these people are our clients and potential clients. My company asked me to help build those relationships. The relationship building is very authentic. I like that. I get something out of it. The ‘women in group’ part is real.” Service provider sponsor

  34. Create a community Peer-to-peer, open sourced and interactive learning and leadership community “Everything that’s important (to know) is unwritten.” Women of Color Focus Group “Women get so much nourishment, education, support, ideas and enthusiasm…with NEW.” CPG sponsor

  35. Bring NEW into our workplaces • “Everything they do is awesome…but then • they kind of ‘toss it over the fence.’ • We need help getting the roots of change to take hold in our organizations.” • CPG sponsor

  36. Pioneer workplace transformation “We can collectively use NEW as a catalyst to drive performance, drive business and affect change within U.S. retail for women’s rights. Are we at the point of evolution into a greater common cause?” CPG sponsor

  37. The wings of my legacy Clay Robert Lindner 2002 - Evan James Lindner 2005 -

  38. Build Your Legacy with NEW Catherine Lindner Vice President, Retail Marketing Walgreen Company

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