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Social media strategy for give big riverside

Social media strategy for give big riverside. July 30, 2013. Agenda. Speaker Introduction Overview of Social Media Platforms Defining and Understanding Social Media Objectives, Strategy & Tactics Social Media Tactic Types G raphic , Video , Photo , Status, Blog and Event Content

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Social media strategy for give big riverside

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  1. Social media strategy for give big riverside July 30, 2013

  2. Agenda • Speaker Introduction • Overview of Social Media Platforms • Defining and Understanding • Social Media Objectives, Strategy & Tactics • Social Media Tactic Types • Graphic, Video, Photo, Status, Blog and Event Content • Tactic Execution • Q & A

  3. Susan Raley Anderson • MBA, University of Southern Mississippi • 15 Years Marketing and Advertising Experience • Comcast • Charter Media • Viamedia • Art Institute of California-Instructor-Web & Interactive Media Design • Board of Directors, California Riverside Ballet • Board Member, American Advertising Federation-Inland Empire • www.adgrlSu.com

  4. Social Media Platforms

  5. Social Media Explained

  6. Objectives, Strategies & Tactics • What are your objectives? • What do you want to accomplish? How can social media support the objectives? Objectives should follow SMART format (specific, measurable, achievable, achievable, relevant, time-framed) • Who do you want to reach? • Identify target audience, learn their social media habits. What sites do they go? what activities do they participate in? • What is your capacity? • Using social media is free, but requires time. Its important to select someone to manage social media activities that appropriately represents the face of the company • What tools and tactics will you use? • After objectives, target audience and capacity then select which social media tools to use • How will you measure success? • You must evaluate the plan to measure effectiveness • Web activity ( page views, unique visitors, time on site, etc.) • Social actions

  7. Desired Social Media Outcomes • Listening and learning • Building relationships • Building awareness • Improving reputation of organization • Motivating content generation by supporters • Increasing visitor traffic • Social support for a cause • Taking action

  8. Promoting Your Social Sites • Consider growing your following in anticipation of the event-set goals • Facebook Ads • Promoted Posts • Twitter Ads

  9. Tactic Types-Graphics • Custom Branded Graphics • Photoshop, Illustrator • Free Image Editors

  10. ***Advanced Image Searching*** • Google Image Search • Advanced>Settings>Advanced Search>Usage Rights>free to use, share or modify, even commercially

  11. Tactic Types-Photos • Fun event photos • Team engagement • Event candid photos

  12. Tactic Types-Video • http://www.youtube.com/watch?v=3yjryjIyiiI • http://www.youtube.com/watch?v=iEp2gk9B2F8 • http://www.youtube.com/watch?v=VME8rILa3UQ • http://www.youtube.com/watch?v=C6gSvVTBVyE • http://www.youtube.com/watch?v=OPJ1zRpRckY • http://www.youtube.com/watch?v=B9rFkk5aYCg • http://www.youtube.com/watch?v=xEjkSB5KSic&feature=c4-overview&list=UUT3zm8LLtMec-NQd7ZrSLUg • Windows Live Movie Maker • Smart Phone Cameras, Flip, etc.

  13. Tactic Types-Status • Updates on Facebook, Twitter, LinkedIn, Google+, Tumblr • Don’t overthink these • Make them fun • Add photos • Use #hashtags and @tags

  14. Tactic Types-Blogs • Use this opportunity to update your website with new content and link to it. • Great for SEO • http://www.givebigriverside.org/blog/ • http://www.adgrlsu.com/2013/07/26/give-big-riverside-launching-your-social-media-for-give-big-riverside/

  15. Tactic Type-Events • Facebook and Google+ both have modules for users to create events

  16. Execution • Social Media Coordinator • Planning Tools • Hootsuite • Buffer • Tweetdeck • SocialOomph

  17. Give Big Riverside Strategy Outline • Goal: Double outreach (3,000 likes) and increase traffic 100% to site via cross promotion • Introduce each nonprofit with mini release on blog • Release press releases and pictures of trainings and activities on a regular basis • Fun releases once per week starting in September. Drive traffic by surprising and unusual pictures

  18. Thank You Susan Anderson www.adgrlSu.com 909-782-7812 susan@adgrlSu.com

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