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Financial Planning for Successful Event Management: Key Elements and Strategies

Understanding finance in event management is crucial for success. This guide outlines how to prepare a financial statement for various types of events, whether a concert, competition, sporting activity, or promotional event. Identify the event's purpose, estimate income from ticket sales, sponsorships, and merchandise, and plan for expenses like venue rental, catering, equipment, and entertainment. Detailed budgeting and financial oversight ensure effective resource allocation, enhancing overall event execution and achieving objectives.

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Financial Planning for Successful Event Management: Key Elements and Strategies

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  1. UNDERSTANDINGFINANCEINEVENT MANAGEMENT

  2. Group Activity • Prepare Financial Statement for an Event • Determine the reason for which the event is held; base the event on a concept and purpose. • Craft a financial statement– Assume figures to suit the need …. • …Concerts • …Celebrate a unique aspect • …Host a mass creative competition • …A sporting activity • …Raise money for charity • …Mark an opening or launch • …Promotional Events

  3. Income • Merchandise • Raffle • Auction • Ad Program • Other • Event Income • Booth Space Sales • Ticket Sales/Admission • Sponsors/Underwriters • Donations

  4. Expenses

  5. Event Site/Facility • Rental Fee • Permit/License • Labour

  6. Rentals • Props • Tents/Canopies • Staging • Stanchions/Ropes • Labour • Furniture • Registration Tables • Pipe & Drape • Carpeting/Flooring

  7. Food Services • Food • Beverages • Bartender fees • Catering fees • Equipment • Tables/Chairs • Glasses & Utensils • Labour/Staff • Misc. Charges like Health Permits

  8. Audio-Visual • Television Monitors • Cameras • Projectors • Screens • Lecterns/Podiums • Microphones • Sound System • Other Aids • Pointers/Markers • Blackboards • Computer Interfaces • Technical Staff

  9. Electrical • General Lighting • Special Lighting • Generator • Extension Cords • Other Rentals • Labour

  10. Decorations • Stage Decor • Stage Backdrop • Centerpieces/Table Decor • Candles / Flowers / Balloons etc. • Chair Covers • Signs • Props • Paper Supplies • Labour

  11. Entertainment • Music • Talent • Celebrity • Speaker's Fees • Models • Labour

  12. Utilities / Waste Management • Restrooms • Trash/Dumpsters • Disposal Service • Setup Crew • Cleanup Crew • Misc.

  13. Promotion / Advertising • Newspapers • Magazines • Radio • TV • Show Signs • Street Signs • Directional Signs • Banners • Printed Photos • Promotional Items

  14. Security • Facility • Labour

  15. Transportation/Parking • Car Rental • Valet Area • Labour/Personnel

  16. On-Site Transportation • Truck/Van Rental • Carts/Hand Trucks • Other • Labour

  17. Travel/Accommodations • VIP Travel • Car Rental • Hotel Expenses • Staff Travel

  18. Compensation to Personnel • Event Manager • Show/Event Staff • Additional Staff • Overtime • Host/Hostess • Consultants • Public Relations

  19. Emergency Considerations • Medical • Ambulance • Rain Plan Cost • Canopies/Tents/Coverings

  20. Design & Printing • Designer • Business Cards • Brochures • Registration Packets • Posters/Flyers • Invitations • Tickets • Miscellaneous

  21. Postage/Shipping/Storage • Postage • Bulk Mail/Permits • Mail House • Freight • Delivery Service

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