1 / 11

Varity of Digital Marketing Technologies

Digital marketing has become a vital component in organizations' overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. It covers anything based online.

theimcs
Télécharger la présentation

Varity of Digital Marketing Technologies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COMPLETE DIGITAL MARKETING SERVICES TheIMCs

  2. DIGITAL MARKETING • It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. • Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. It covers anything based online. https://theimcs.com/

  3. SEARCH ENGINE OPTIMIZATION https://theimcs.com/

  4. SEARCH ENGINE OPTIMIZATION • It’s the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. • The better visibility your pages have in search results, the more likely you are to garner attention and attract customers to your business. https://theimcs.com/

  5. PAY-PER-CLICK (PPC) • PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. • These ads appear when people search for things online using a search engine like Google, especially when they are performing commercial searches. https://theimcs.com/

  6. ANALYTICS AND CRO • Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. • Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website like: • purchasing a product • clicking ‘add to cart’ • signing up for a service • filling out a form • clicking on a link. https://theimcs.com/

  7. CONTENT MARKETING • Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic. https://theimcs.com/

  8. SOCIAL MEDIA MARKETING (SMM) • It refers to the use of social media and networks to market a company's products and services. • Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. https://theimcs.com/

  9. EMAIL MARKETING • Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. • It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. https://theimcs.com/

  10. MARKETING AUTOMATION • Marketing automation is all about using software to automate marketing activities. • Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns, not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. https://theimcs.com/

More Related