1 / 14

Dynamics of Folk and Popular Culture Evolution

Explore the transition of traditional folk culture to modern popular culture, influenced by urbanization, mass production, media, and global trends. Discover how forces of uniformity shape society and regional distinctions in music, cuisine, and trends.

theodorewhitney
Télécharger la présentation

Dynamics of Folk and Popular Culture Evolution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FOLK and POPULAR CULTUREPopular Culture AP HG Mr. Hensley SRMHS

  2. The Passing of Folk Culture • Folk culture is rural, farm based, centered on original hearths • City growth and rise of automobile in 20th Century weakened connections to original hearths • Mass production and distribution outcompeted material folk culture

  3. Popular Culture • The result of mass production and mass distribution is a homogeneous material culture • Mass media results in a homogeneous non-material culture • Popular culture is urban and innovative – it is always changing (trends)

  4. Forces that Support Uniformity • Mass media – everyone gets the same message (1950 to 1980 – only four national TV networks) • Mass production – everyone gets the same things made the same way • Mass distribution – everyone gets the same stuff quickly • Urbanization – breaks the hearth connection

  5. “Placelessness” • How is Charlotte different from Atlanta? • Popular culture is seen by some as destroying traditional (better?) ways • “There is no there there” • How is a Wal-Mart connected to its environment? • Alienation, anomie

  6. Sports and Popular Culture • Note the connection between the rise of professional sports and the rise of mass media • NFL games are platforms to show over 100 commercials • Soccer is the world’s most popular sport (TV audience of 2 billion) • Many pop culture institutions began as folk culture institutions

  7. Chain Stores and Popular Culture • Chain stores represent mass production and mass distribution • Railroads and Sears • Automobiles and department stores • Drones and Amazon? • Not just goods but also services (hotels and restaurants) • Franchise model

  8. The Media and Popular Culture • 106 million people simultaneously watched the M*A*S*H finale in 1983 • Does media shape the culture – or does culture shape the media? • Ever-increasing numbers of gay characters, situations on TV in the 1990’s • Ellen (1997) then Will and Grace (1998)

  9. Regional Distinctions • Old folk hearths allow for regional differences in popular culture • Music and cuisine (ex: Tejano music, Cajun food – note that both are mass distributed) • Neolocalism refers to the creation of a new place identity as a rejection of mass culture (ex: SXSW or microbreweries in AVL)

  10. Fads and Trends • Both fads and trends are collective behaviors that are quickly adopted by members of a culture • Trends are long-term and are driven by a functional purpose (ex: frozen dinners) • Fads are driven by emotion and have an expiration date (ex: Silly Bands) • Memetics studies the growth, transmission and evolution of memes

  11. Trends: Men’s Hats • Men’s hats (fedoras) were ubiquitous in the mid-20th Century • 1960: John F. Kennedy is 1st President not to consistently wear a hat • By 1970, men rarely wear hats – why? What functional purpose drove the trend? • Is Kennedy a trend setter?

  12. Famous Fads • 1920’s: pole sitting • 1930’s: decoder rings • 1940’s: comic books • 1950’s: poodle skirts • 1960’s: Lava lamps • 1970’s: Pet Rocks • 1980’s: Parachute pants • 1990’s: Beanie Babies • 2000’s: Memes!

  13. Case Study: Manga and Anime • Unique Japanese animation style known as anime • Unique Japanese comic book style known as manga • Both enter the US in the 1980’s (Robotech in 1985, Lone Wolf and Cub in 1987) • Example of cultural diffusion and globalization • Requires networks of mass distribution (this is easier since 1980’s – why?)

More Related