1 / 21

Presentation to Dutch National Publishing Day

Presentation to Dutch National Publishing Day. Madhav Chinnappa ( madhav@google.com ) Head of Strategic Partnerships, Google News EMEA. News used to be hard. Yesterday…. Now. Finding Out (aka Newsgathering). Telling (aka Reporting). Interacting (aka the Audience). Twas ever thus….

theola
Télécharger la présentation

Presentation to Dutch National Publishing Day

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presentation to Dutch National Publishing Day Madhav Chinnappa (madhav@google.com) Head of Strategic Partnerships, Google News EMEA

  2. News used to be hard Yesterday… Now Finding Out (aka Newsgathering) Telling (aka Reporting) Interacting (aka the Audience)

  3. Twas ever thus…. Courtesy: Nationaal Archief, source: Flickr Courtesy: SocialFlow, source: http://blog.socialflow.com/

  4. Old World Balancing Act Revenue Advertising Classifieds Subscriptions News stand sales Costs Printing presses Distribution Journalists Editorial coverage

  5. The Internet Happened

  6. Old World Balancing Act + Internet = ? Old Costs Now Printing presses Distribution Journalists Editorial Coverage

  7. The billion £/$/€/Rouble question: Revenue

  8. Age of Experimentation

  9. Process Vs Outcome

  10. Process: Mistakes It’s not how manyyou make. It’s how fast you correct them Credit: Richard Gingras, Google News

  11. Process: Creativity It’s not driven by financial reward. It’s about the intrinsic motivation to make something better. Credit: Richard Gingras, Google News

  12. Process: Innovation It is not a luxury. It cannot be intermittent.1 It must must be part of an organization’s DNA.2 Credit: Richard Gingras, Google News 1. Cycle of change is too rapid 2. No, it’s not a Chief Innovation Officer!

  13. How Google is trying to help More trafficGoogle News, Google Search More engagementGoogle Maps, Google Earth More distribution YouTube, Android, Chrome Store More revenueAdSense, AdX, DoubleClick

  14. Experimentation: Google One Pass • Paid content beta for newspapers • Simple for publishers: lightweight technology implementation done in days • Simple for readers: One Pass uses Google Checkout for payments • Favorable pricing: 90% of revenue to publisher / 10% to Google • Flexible business models: Discover, subscribe, or pay per article within one integrated method of payment

  15. OnePass partners in the Netherlands

  16. OnePass: Villa Media

  17. OnePass in the Netherlands: Villa Media

  18. OnePass: Villa Media

  19. OnePass: Villa Media

  20. The growing dynamic Content Audience + Technology + =

  21. Dank u wel!Vragen?(courtesy of Google Translate) madhav@google.com

More Related