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Introduction. Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census ( 02) 9268 4722 jacky.hodges@abs.gov.au. Outline. Importance of Evidence How to select your evidence How the ABS can help you! Story. Importance of Evidence. Not new
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Introduction Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census (02) 9268 4722 jacky.hodges@abs.gov.au
Outline Importance of Evidence How to select your evidence How the ABS can help you! Story
Importance of Evidence Not new Prime Minister's agenda Gut feeling vs empirical evidence
Answer #1 Dog #2 Spider #3 Snake #4 Vending Machine #5 Shark
Selecting your evidence ABS Data Quality Framework
What ABS data provides Organisation is apolitical Data collected under the Census and statistics Act Explanatory notes- how collected, coverage, timeframe High response rates: Business surveys- over 85% (with majority over 90%) Population surveys (incl Census)- over 97% Labour Force- over 97% Note: Impute for non-response Available for different levels of geography
Data specific to Ethnicity and Multicultural Marketing Age Country of Birth- person, mother, father Ancestry Language spoken at home Religious Affiliation Proficiency in Spoken English Year of Arrival Citizenship Indigenous Status
Locating customers using ABS Census Geography ASGC Main Structure; Collection District Statistical Local Area (= LGA) Statistical Sub-Division Statistical Division State Local Government Area Structure; Local Government Area Statistical Local Area Collection District Census Specific Hierarchies; Commonwealth Electoral Divisions State Electoral Divisions Postal Area Suburbs
A story........ • 2006, Australia in a frenzy as Socceroos enter the World Cup • Italy wins after a nail biting penalty shoot out • Marketing company looks at case for importing Italian product • Is the market big enough to warrant new product? • Where are these Italian soccer fans?
...The Answer Using FREE Quickstats for Australia- Country of Birth & Language spoken at home
...The Answer Using FREE Census Tables for Sydney Statistical Division - Ancestry
...The Answer Using FREE Census Tables for Sydney Statistical Division- Language spoken at home
...The Answer Using FREE CDATA
...The Answer Using FREE CDATA
...The Answer Using FREE CDATA
...Using Table Builder Using Table Builder
Consultancy Using Table Builder
...The Answer - Table Builder – released 28th August- $1655 - ABS Information Consultancy Service
...The Outcome • Company decided worth a punt in metro Sydney • Made a nice little profit
Interested in more info or Help? National Information Referral Service1300 135 0709:00am to 5:00pm Monday to Friday International callers +61 2 9268 4909
