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A re we ready?

Social Media and the Games Getting ready for t he most talked about Olympics...EVER! Michelle Leavesley @ CitydeskSport. A re we ready?. Olympics. So-Me Trends to date Crowd Funding Sponsor Auctions Policies Athlete brand building Geotagging Viral advertising QR Codes.

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A re we ready?

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  1. Social Media and the GamesGetting ready for the most talked about Olympics...EVER! Michelle Leavesley@CitydeskSport

  2. Are we ready?

  3. Olympics So-Me Trends to date • Crowd Funding • Sponsor Auctions • Policies • Athlete brand building • Geotagging • Viral advertising • QR Codes

  4. JulzAdeniran

  5. http://olympics.sociagility.com

  6. Proctor & Gamble

  7. Proctor & Gamble

  8. Cadbury

  9. Cadbury

  10. BMW

  11. BMW

  12. Get Fit for Olympic Day Badge

  13. Olympic Athletes’ Hub “We want the hub to be a platform which can inspire athletes and fans to share the Olympic values of friendship, respect and excellence through their everyday stories.” Alex Hout IOC Head of Social Media

  14. Fans 1. 80% of fans interact so-Me while watching sport on TV 2. 60% at live events 3. 86% desk at work 4. 68% love, like or indifferent to athlete mentions of sponsors GMR

  15. What can we learn? • Need for Strategy • Safeguarding & Customer Service Policies • Robust So-Me Management Platforms • Listening • Engagement

  16. Final thought!

  17. www.citydesksport.commichelle@citydesksport.com@Leavesm @CitydeskSport #Thankyou

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