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Elevating the Olympic Experience: The Role of Social Media in 2024

As the world gears up for the most anticipated Olympics in history, the integration of social media is set to redefine how athletes and fans interact. From crowd funding to viral advertising, learn how trends like geotagging and QR codes can enhance the Olympic spirit. Discover insights from experts, such as IOC Head of Social Media Alex Hout, who emphasizes the importance of storytelling and engagement in promoting values of friendship, respect, and excellence. Join us at the Athlete's Hub to connect and inspire!

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Elevating the Olympic Experience: The Role of Social Media in 2024

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Presentation Transcript

  1. Social Media and the GamesGetting ready for the most talked about Olympics...EVER! Michelle Leavesley@CitydeskSport

  2. Are we ready?

  3. Olympics So-Me Trends to date • Crowd Funding • Sponsor Auctions • Policies • Athlete brand building • Geotagging • Viral advertising • QR Codes

  4. JulzAdeniran

  5. http://olympics.sociagility.com

  6. Proctor & Gamble

  7. Proctor & Gamble

  8. Cadbury

  9. Cadbury

  10. BMW

  11. BMW

  12. Get Fit for Olympic Day Badge

  13. Olympic Athletes’ Hub “We want the hub to be a platform which can inspire athletes and fans to share the Olympic values of friendship, respect and excellence through their everyday stories.” Alex Hout IOC Head of Social Media

  14. Fans 1. 80% of fans interact so-Me while watching sport on TV 2. 60% at live events 3. 86% desk at work 4. 68% love, like or indifferent to athlete mentions of sponsors GMR

  15. What can we learn? • Need for Strategy • Safeguarding & Customer Service Policies • Robust So-Me Management Platforms • Listening • Engagement

  16. Final thought!

  17. www.citydesksport.commichelle@citydesksport.com@Leavesm @CitydeskSport #Thankyou

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