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Unleashing Creativity in B2B Marketing: The Raccoon Beyond Brainstorming Session

Join us for an innovative session focused on unlocking creativity within B2B marketing. The agenda includes exploring fresh product and service ideas, brainstorming promotional strategies, and redefining processes. We will utilize techniques such as role-playing, games, and group exercises to foster a risk-free environment for idea generation. Participants will collaborate with decision-makers in an engaging roundtable format. At the end of the session, we'll summarize and prioritize the best ideas, setting the stage for actionable next steps to turn creativity into reality.

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Unleashing Creativity in B2B Marketing: The Raccoon Beyond Brainstorming Session

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Presentation Transcript

  1. Creativity In Context SAGA OF THE RACOONBEYOND BRAINSTORMINGSession BA 303- B2B MARKETING LINDELL PHILLIP CHEW

  2. INNOVATION SESSION Agenda • Overview-BRIEFING DOCUMENT • CREATIVITY objectives • Rules • Activities • Summarize • Next steps

  3. Overview • Quick overview of what this meeting is all about • Agenda • What to expect

  4. INNOVATION SESSION Objectives • Describe the objective(s) of the exercise: • New product or service ideas? • New feature ideas? • Feature/product naming? • Promotion ideas? • New process for doing something? • Define top requirements or restrictions.

  5. INNOVATION TEAM • A’S & B’S NO C’S OR D’S • DECISION MAKERS • DRIVER • FACILITATOR • NO LAME DUCKS • NO NOMINAL TITLE HOLDERS • INSIDER V OUTSIDER

  6. MEETING FIRST EXPLORE…….THEN CONFIRM • AWAY FROM CAMPUS • ROUND TABLE • AUDIO VISUAL • TAPE RECORD • 6-8 PLAYERS & POSITIONING • BETTER PART OF THE DAY • EARLY IN THE MORNING • NEVER ON MONDAY

  7. Explore- NO Rules • No idea is a bad idea • Be creative • Take risks • No criticism allowed • KNOWN ELEMENT A + KNOWN ELEMENT B = NEW PRODUCT C

  8. EXPLORE …Creative Activities • KEY TRIGGERING , ROLE PLAYING , ROLE REVERSAL & SYNECTICS • Generate lots of ideas • Use games and exercises to “warm up” your creative thinking • When ideas slow down, try another exercise to generate fresh ideas • Breaking into smaller groups may be helpful • Use a computer to capture every comment/idea (in Microsoft PowerPoint, of course, using Meeting Minder)

  9. DON’T SQUELCH CREATIVITY • THOMAS EDISON • CHRISTOPHER COLUMBUS • HENRY FORD • STATE HOSPITAL ON ARSENAL STREET • NATIONAL ACADEMY OF SCIENCE • ADMIRAL HULSEY • JOHN HEFELY

  10. Summarize • Review ideas • NOW….BEGIN TO CONFIRM • Vote on top candidates and consolidate • Check requirements and restrictions • Trim list to top 5-10 ideas

  11. Next Steps • Describe what happens next: • Research the ideas generated? • Follow up with larger group? • Generate action items for follow-up: • Start turning ideas into reality.

  12. MAKE RECOMMENDATIONS TO TOP MANAGEMENT • RUN THE NUMBERS • CHECK OUT THE PRODUCABILITY • IMPLEMENT ACCORDINGLY • CREATIVITY IN CONTEXT A+B =C • LPC!@umsl.edu

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