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The Defence Export Unit

The Defence Export Unit. Strengthening Australia’s defence capability by connecting local industry to global markets. MAJGEN Michael Fairweather 28 October 2008. The Defence Export Unit History. The initiative is 18 months old The DEU is 12 months old

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The Defence Export Unit

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  1. The Defence Export Unit Strengthening Australia’s defence capability by connecting local industry to global markets MAJGEN Michael Fairweather 28 October 2008

  2. The Defence Export Unit History • The initiative is 18 months old • The DEU is 12 months old • Military members on Board since February • Seeking to establish relationships to support a whole of Government approach • Team Australia Brand

  3. The Defence Export Unit Purpose A strong Australian defence industry sector is an important strategic component of Australia’s national Defence capability The Defence Export Unit was created with the role of enhancing the Australian defence industry sector exports of defence and security related goods and services through the reinforcement of a whole-of-government approach to facilitating defence exports from Australia.

  4. The Defence Export Unit Goals and Strategies • Understand Australian defence industry capability • Understand overseas’ current and future defence market opportunities • Build and maintain effective relationships with stakeholders • Grow Australian defence industry exports by matching capability and opporutunities

  5. DEU Structure HDEUTerry Whelan Exec AsstJeanette Mitchell Policy & ProgramsAl Uzubalis Military LiaisonGPCAPT Crowhurst Ind LiaisonTBA Support RADM Brian Adams MAJGEN Mick Fairweather AVM Roxley McLennan

  6. Focussing our efforts - Opportunities • Individual capability opportunities • Participation in global supply chains • Import Replacement

  7. Focussing our efforts - Markets • Targets: • North America, • Europe, • Middle East, • SE Asia, • India • Other markets as defined by Industry • Considerations: • Relative ease of access • Export control issues and opportunities • Industry interest

  8. Focussing our efforts - Activities • Team Australia participation at selected Trade Shows • Receiving/managing foreign delegations • Targeted Trade Missions • Specific individual company support for identified opportunities

  9. Export Readiness • Do you have a Product or Service? • Do you have an export component of your business plan? • Do you understand the required commitment in time people and money?

  10. Offering advice and support Not considering exporting Not export ready but interested Export ready Emerging markets eg Middle East, SE Asia Major markets eg USA, Europe Advice and support available Austrade, DITR, State Govts, Industry Associations DEU, DA, Austrade, DITR, Industry Associations Companies must be ready to export before engaging in Defence export activity.

  11. Progress to Date • Since establishment have assited companies achieve in excess of $300 million in Contracts • Through Team Australia a number of companies have received Orders as a result of participation • DEU currently supporting $500M of export opportunity • DEU support to SME to a number of countries • Support to specific missions – well focussed • Cooperation with other government areas and industry associations

  12. The Defence Export Unit Questions?

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