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Branding Implementation in Oregon

In Oregon, a strategic branding initiative has been launched to enhance the visibility and effectiveness of the statewide Career and Technical Education (CTE) Network. This collaborative effort, supported by the Oregon Department of Education (ODE) and the Community College Workforce Development (CCWD), includes the rollout of adopted branding materials, a weekly CTE update, and regular communication among local coordinators. The goal is to establish consistency in messaging across the state while actively engaging third-party users and community partners through network meetings and e-learning modules.

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Branding Implementation in Oregon

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  1. Branding Implementation in Oregon

  2. Context in Oregon • 50/50 Split • Statewide CTE Network • CTE Communication Team • Weekly CTE Update • Local Control State

  3. Spring –Summer 2011 • Joint support from ODE and CCWD • Adopted branding materials at state level • Discussions and planning • Message vs. Logo • Roll out

  4. Implementation Efforts • Summer Network Meeting - August • David Buchholz – David and Associates • Erin Uy - NASDCTEc • OWIB • ODE Website Update

  5. Implementation Efforts • Communications • What is CTE? –Consistency!! • CTE Update • Templates • Network Meeting – October, February

  6. Implementation Efforts • Third-Party Users • ODE/CCWD • Community Colleges, CTE Regional Coordinators, Partner Organizations • e-Learning Modules

  7. Challenge • Hurry up and wait! • Photographs • Logo-control

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