1 / 9

Guest Blogging

All you need to know about guest blogging in one informative presentation.

thomasdown92
Télécharger la présentation

Guest Blogging

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Guest Post Express GuestPost Express Harry Potter and The Order of Guest Blogging

  2. GUEST POST EXPRESS TRAIN ROUTE: • You are here • What is Guest Posting • Why is Guest Posting an important SEO strategy • Traps and pitfalls of Guest Posting • How to find Guest Posting opportunities • How to pitch for Guest Posts • Thank You

  3. What is Guest Posting The act of writing an article or a post as a guest writer for someone’s blog is called as Guest Posting. Many bloggers use this technique to share their wisdom on a particular topic to a new audience, and in turn gain recognition that boosts their credibility as a blogger. A lot of SEO folks use it as a tool to create backlinks for their websites by adding links in the guest post.

  4. Why is Guest Posting an important SEO strategy The main purpose of Off Page SEO is to build backlinks. Guest Posting provides you an opportunity to create backlinks. It’s simple Math. Guest Posting provides editorial links that are of more value as compared to links obtained from forums, directories and social media. Apart from obtaining a credible backlink, Guest Post can bring large number of visitors to the website when readers click on the link. If the website you are guest blogging for is popular, then there are chances of your website getting heavy traffic from host site’s followers. Guest Posting helps in boosting your credibility as a blogger and that will help in building brand recognition for your website.

  5. Traps and pitfalls of Guest Posting Getting links from Guest Posts can be addictive. But it also takes a lot of effort to write great, relevant content. Sooner or later, a lot of SEO guys start to look for websites that accept any kind of content, irrespective of quality, to build easy backlinks. Remember that a link from a good website is worth more than numerous links from spammy, low quality websites. Google has supposedly come up with an algorithm that will penalise websites with backlinks from spammy looking guest posts. So if you are into building backlinks with poor quality guest posts, it is time for you to rethink.

  6. How to find Guest Posting opportunities Look for opportunities by pulling out MOZ OSE Reports of competitor sites. Make use of Search Operators to find Guest Blogging opportunities. Use social media to approach bloggers in your niche (through Follower Wonk) Put your author bio to good use Let people know that you are open to guest blogging through social media, Web 2.0 etc. Craigslist Guest Blogging communities like http://myblogguest.com

  7. How to pitch Guest Posts Do a thorough research on the kind of content the blogger specialises in. Know your blogger. Start your pitch with their name. In fact, add their name in the subject line too. Keep your subject line short, sweet and relevant. Introduce yourself as a credible, authoritative figure in your niche. Come up with a knockout opening line. Show your worth through previously published guest posts. Last but not least, pitch the topics you have in mind and be open for suggestion.

  8. YOU’RE A SEO WIZARD HARRY

  9. THANK YOU

More Related