Bakke Graduate University Social Media Training Part two - PowerPoint PPT Presentation

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Bakke Graduate University Social Media Training Part two

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  1. Bakke Graduate UniversitySocial Media TrainingPart two Richard K. Nongard DTL - Doctoral Candidate

  2. 550 Million users140 Characters or lessPics and Vids can be attached40% are readers not tweeters750 tweets per second175 million per dayMore daily searches than Bing + Yahoo

  3. Top Tweeting Cities (Forbes) • Jakarta • New York • Tokyo • London • Sa Paulo • Bandang • Paris • Los Angeles

  4. Top Countries • USA • Brazil • Japan • United Kingdom • Indonesia • India • Mexico • Canada • Spain • The Phillipines

  5. What is Twitter good for? • Worldwide real-time conversation • Trends and topics • Media contacts • By-pass the gatekeeper • Niche marketing • Creative communication • Breaking news • Traffic • Customer service

  6. How to NOT use Twitter • Automated following • Linked auto-tweets • Spamming meaningless info • Multiple hashtags • Bombarding tweets • Impersonal communications

  7. How to Use Twitter • Media Contacts • Re-tweet good tweets • Always use a #hashtag NEVER more than 2 • Tweet to people • Tweet current local happenings • Follow interesting people, and you will be followed

  8. BGU and Twitter

  9. Social news and entertainment • Popular atheism forum • Popular Christianity forum • Virtually unmoderated • IamA • AMA • Into the loin’s den

  10. Pinterest • Take quotes and make art to share • Use free templates from open.lifechurch.tv

  11. Ray Bakke Quote

  12. Linked-In • Professional Network • No Small Talk • No Event Section • Great Group Discussions • Connect for Local Professionals • Start a Local Group

  13. Blogs • Blogs are essential tools • They rank high in search engines • Posts can be keyword specific • URLs can become exact match enhancements • Easy to create • Give value where other social media doesn’t

  14. Wordpress.com and Blogger • Wordpress.org you host on your own server • Wordpress.com is hosted by wordpress • People tend to like wordpress better • Wordpress has better templates • Learn how with YouTube tutorials

  15. Tumblr • Blogging • Easy networking with others • Cross between a social network and a blog • Tumblr is easiest • You can buy ranking (pins to top of posts) • Easy to share with other social networks • Personally I don’t favor the community

  16. Bakke Blog

  17. What to blog about? • Keywords! • Events • Teaching – give value, answer questions • Current trends • Product/book reviews • Controversy • Stories • Photoblogs

  18. My blogging frustrations • Things only of interest to a existing customers • Not updating a blog • No pictures • No author contact • Overly personal • Unmoderated comments • Excessive quotes

  19. The Hard Part • This is part of your job- schedule it as work time • Creativity • Learn new things – YouTube tutorials • Set goals • Track and monitor