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ASSETS SENIOR EMPLOYMENT OPPORTUNITIES PROGRAM

The ASSETS Senior Employment Opportunities Program, administered by the City of Oakland's Department of Human Services, aims to empower mature workers aged 55 and over from low-income backgrounds. Serving diverse communities, including significant Asian and African-American populations, our outreach strategies include participation in community events, collaborations with local organizations, and informative meetings. This program provides essential training and resources to help seniors find meaningful employment, enhancing their quality of life in Oakland, California. For more information, contact Enid Rosario at erosario@oaklandnet.com.

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ASSETS SENIOR EMPLOYMENT OPPORTUNITIES PROGRAM

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  1. Administered by City of Oakland, Project #233 Department of Human Services, Aging & Adult Services Division “Oakland is a great place to grow old” ASSETS SENIOR EMPLOYMENT OPPORTUNITIES PROGRAM

  2. WHO ARE WE??? • Urban Area – City of Oakland • Alameda County, California • SSAI – Employment & Training Program within an Urban Setting • With culturally diversified communities • Serving mature workers 55 and over • Who are low income

  3. OUTREACH AND RECRUITMENT STRATEGIES

  4. OUTREACH STRATEGIES STEP 1 - Familiarize Yourself with Target Population • Oakland/Alameda County: Our seniors are low income populations consisting: • Large Asian Population (mono-lingual) • Chinese – Mandarin and Cantonese • Vietnamese • Large African-American Neighborhoods • Filipino – Tagalog Seniors

  5. OUTREACH STRATEGIES Step 2 -Participate in Special Events • Job Fairs • Festivals on Aging (Wherever seniors gather) • Oakland Celebrates Older Americans Month – every May (over 2000 seniors) • Other collaborative events with community-based organizations • Relationships with our host agencies

  6. OUTREACH STRATEGIES Step 3 – Build Outreach Collaborations • ASSETS EmploymentSpecialist Program Model • Senior Aides trained in Program Outreach & Intake Eligibility Process are stationed at the One-Stop Career Centers • Employment specialists make presentations at non-profit and public organizations • Community Liaison Senior Aides • Make presentations within our mono-lingual communities - • And their service providers

  7. OUTREACH STRATEGIES Step 4 -Special Outreach Project • SSAI – US Census Data • Tweaked SSAI draft introductory letter • Created a “quick read” flyer • Mail the letter with an invitation to Informational Meeting • Established a call-in & walk-in list to keep track of responses • Sent follow-up information packet (see sample) • Did a follow-up call from contact sheet information Develop a Registration Sign-in sheet for the Information Meeting Keep track of Census Data impact

  8. OUTREACH STRATEGIES Step 5 - Other outreach Activities • Advertisements: Phone Book – White Pages General Information • Flyers Placed in: • City Offices & 4 City administered Senior Centers • Host agency bulletin boards and other community based organizations • Public – Government Agencies • Radio – July 2007 – SSAI Sponsored Radio Campaign These activities generate: walk-ins call-ins word-of mouth info sharing

  9. RECRUITMENT STRATEGIES Step 1 – Set-up Informational Meetings • This meeting is a direct result of our outreach efforts • Informational meetings held twice monthly on a set schedule • Establish a waiting list • 1. Use a contact spreadsheet • Personal data • Will Attend • Re-schedule • Unable to attend (eliminate the no interest)

  10. RECRUITMENT STRATEGIES Step 2 Establish Purpose of the Informational Meeting • To capture further interest in the program • Show the SCSEP Video • Discuss program training features toward unsubsidized employment • Brief one-on-one meeting with prospective candidate • Basically – HOW THE PROGRAM WORKS!

  11. ASSETS Senior Employment Opportunities Program CONTACT: ENID ROSARIO, PROJECT DIRECTOR 150 Frank H. Ogawa Plaza, Suite 4353 Oakland, CA 94612-2092 erosario@oaklandnet.com (510) 238-3535

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