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Science Writing for Broad Audiences

Science Writing for Broad Audiences. Techniques to increase public awareness of and interest in science through ASU’s monthly newsletter, the SESE Source. ASU’s SESE Source.

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Science Writing for Broad Audiences

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  1. Science Writing for Broad Audiences Techniques to increase public awareness of and interest in science through ASU’s monthly newsletter, the SESE Source

  2. ASU’s SESE Source • Monthly newsletter distributed to faculty, undergraduates, graduate students, alumni, staff, potential donors, and people in the community interested in science • Aims to educate, entertain, and inform • Articles focus on research conducted at ASU’s SESE or information relevant to SESE activities

  3. Interviewing Scientists • Importance of background research and preparation prior to interview • Asking the right questions: who, what, when, where, why, how? • Formulating open-ended and thought-provoking questions to elicit helpful answers • Formulating a list of questions, but also adding questions for clarification and unexpected new information during interview

  4. Story Organization • Importance of structure for clarity • Potential for misleading audience through poor organization • Structuring stories about research by the scientific method • Organizing profiles around central themes or overarching concepts

  5. Details and Selection • Inclusion of sensory details to reach lay audiences unfamiliar with implications of the science discussed • Importance of selecting certain aspects to include and others to omit to accurately and succinctly represent whole study or story

  6. Defining Terms • Defining jargon comprehensively for general audience, but succinctly enough for specialized audience • Explaining concepts addressed to maximize understanding of story’s implications • Ensuring explanations and definitions are woven into story seamlessly, rather than appearing like a science lesson

  7. Avoiding Misinterpretation • Predicting potential ways for audience to misinterpret information and structuring story to avoid confusion • Answering or addressing any questions the story or study brings to mind • Imagining questions an audience member might have answer reading the story

  8. Emphasis on Significance • Structuring stories to focus on why the research or science or person is important: why should both a general audience member or a specialized scientist care? • Connecting stories to real life and showing the relevance of studies to audience members’ lives • Emphasizing the story’s most important implications and ending on this note

  9. Thank You

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