Presentation Transcript

1. “I Do” Wedding Cakes

   Kelly Brewer, Shelly Thornton & David Wicks Picture source - http://bestcakes.blogspot.ca
2. About Us “I Do” Wedding Cakes offers the customer the ability to custom design their own wedding cake. The wedding cake is the centerpiece of the entire wedding reception and is often used for wedding reception photography. For this reason, it is important that the customer is pleased with the wedding cake design. When a wedding cake is purchased through “I Do” Wedding Cakes, the design belongs to the customer– making the wedding cake an extra special wedding staple. We pride ourselves in offering superior customer service, a customized experience, and affordable wedding cakes. Although we do not bake the cakes ourselves, we have a very talented network of bakers throughout the United States that can serve up a dream cake every time!
3. About Us Shelly Thornton – Client Relationship Manager Shelly comes from a strong customer relations background with experience in sales and customer relationship management. When the customer places an order, they will most likely get a follow up call from Shelly. She will work really hard to understand the customer’s needs and create a solution that will fit their budget. Shelly also publishes the monthly newsletter, searches for interesting wedding resources that meet our clients needs and handles all inquiries to our website.
4. About Us Kelly Brewer – Project Manager Kelly has years of experience managing multiple projects at varying budgets. She understands the importance of delivering on time and keeping things under budget. She will take the hand off from Shelly and work with the customer to coordinate all aspects of their day. If the customer has any changes, Kelly will be able to handle communications with the baker to ensure they get exactly what they want. Kelly will be the customer’s personal wedding cake planner and she will make sure their cake is delivered on time and to their expectations.
5. About Us David Wicks – Affiliate Baker Manager David comes from a strong management background with experience in contracts and negotiations. David works diligently to interview and approve bakers that meet the highest standards. David is very customer oriented and wants to make sure the customer is happy with the services they receive from their baker. If a baker wishes to join our network, David is the one they would call! Bakers should be advised that we have strict standards and expect only the highest quality products and services.
6. Target Market & Market Size Target Market: People planning a wedding Typically females U.S. residents 311,591,917 residents in the U.S. 50.8% female, 32% between age 19 and 64, 52% unmarried 26,339,239 estimated unmarried females in U.S. between age of 19 and 64 That’s a lot of cake!
7. Positioning Strategy Product and Service Attributes allow users the ability to create and design their own wedding cake company offers them a product and/or service that they deem desirable Technology Convenience of online creation and ordering incorporate innovative technology
8. Differentiation Strategy Service Differentiation & Channel Differentiation Meaningful and valued differences in service Offering’s distinguished from competitor’s Available through the click of a mouse
9. SWOT Analysis
10. Competitive Advantage Low Overhead service provider only – no inventory Expertise Will Be Handled by Affiliate Bakeries Quality standards should be a non-issue Deliveries Handled by Affiliate Bakeries No added insurance or staff needed to be hired Brides Do The Work for Their Perfect Cake Their work saves them money and the bakeries time
11. Goals & Objectives Customer Satisfaction Ease of navigation and use around the website Start customer database and newsletter list Quality Online Service Minimal frustration for our clients Acquisition of “Cake Network” The more bakery affiliate, the more coverage for “I Do” Wedding Cakes across the US Generate Revenue 25% cut of each sale through our website
12. Business Model Our IMC strategy will involve social media and interaction from previous clients Facebook will be important any ad we do on that site will be seen by millions in our target market We want not only referrals from our customers but also videos of their “cake shot” The bride and groom around the centerpiece of their wedding – the cake they created and ordered through www.IDo-Wedding-Cakes.com Picture source - http://bestcakes.blogspot.ca
13. Marketing & Advertising Efforts Google Ads “wedding cakes” searched over 1,500,000 times globally/month (Google Keyword tool) Facebook 48,000,000 females between the ages of 20 and 40 in the US could see our ad Rich Media Ads Banner ads or expandable ads on wedding planning sites, entertainment sites and more
14. Website www.IDo-Wedding-Cakes.com can be found at: http://www.cbi.msstate.edu/students/Mkt4213/ summer2012/student944/ Check it out!!