1 / 10

The Potential of mini-drama in the advertising industry in Taiwan

The Potential of mini-drama in the advertising industry in Taiwan. UE4A 1098200023 Chuck Cheng. Proposed Research Topic. A predictive analysis of the expansibility in mini-drama commercials in Taiwan. Purposes. Help companies to make decisions by State the potential Show the advantages.

tiara
Télécharger la présentation

The Potential of mini-drama in the advertising industry in Taiwan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Potential of mini-drama in the advertising industry in Taiwan UE4A 1098200023 Chuck Cheng

  2. Proposed Research Topic A predictive analysis of the expansibility in mini-drama commercials in Taiwan.

  3. Purposes Help companies to make decisions by State the potential Show the advantages

  4. Background • Video sharing websites • Longer advertising • WOM theory • High potential.

  5. Scope • From 2012/10 ~ 2013/5 • 100 people • Watching mini-drama advertising • Survey questionnaires

  6. Theoretical framework • Word-of-mouth marketing (WOMM) • Consumer-to-consumer communications • Mini-Drama is a kind of Word-of-Mouth Marketing

  7. Method The development of online video sharing websites. The way people receive information. The survey Candidates’ reactions The different influence on products

  8. Limitations • A new stream • Only few sample • Enough portions

  9. References • Robert V. Kozinets, Kristine de Valck, Andrea C. Wojnicki, & Sarah J.S Wilner (2010) Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. Retrieved from http://www.etnografiadigitale.it/wp-content/uploads/2012/04/Networked_Narratives_JM2010_Final_SM.pdf • Wolfgang Palka, Key Pousttchi & Dietmar G Wiedemann (2009) Mobile word-of-mouth – A grounded theory of mobile viral marketing. Retrieved fromhttp://www.palgrave-journals.com/jit/journal/v24/n2/full/jit200837a.html • 陳冠禹 (2011) Enhanced ASIFT Image Retrieval Approach for Product Recommendation Based on Web Video Content. Retrieved fromhttp://readbook.lib.ntust.edu.tw/handle/987654321/23142

  10. Goodbye~

More Related