Scaling Development of Inclusive Markets to Empower Vulnerable Women & Girls 2008-2015

1. Scaling Development of Inclusive Markets to Empower Vulnerable Women & Girls 2008-2015 Market Engagement

2. OUR MISSION FOR THE MARKET ENGAGEMENT INITIATIVE Empower women, girls and their families to maximize their economic potential as producers, workers and consumers in higher value local, regional, and global markets. M a r k e t E n g a g e m e n t

3. OUR GOAL Lift 10 million women, girls and their families out of poverty by promoting dignified employment* and sustainable incomes above thepoverty line by 2015 through the development of agriculture and other value chains. *Including Self Employment M a r k e t E n g a g e m e n t

4. WHY FOCUS ON DEVELOPING MARKETS? • Enterprises and households interact with larger market systems • Programs seeking to promote increased incomes and higher value employment for the poor must take market trends and forces into account to achieve sustainability and scaleable impact • Access to finance, while a key constraint to growth, should not be the only focus to the exclusion of others. For enterprises to grow, other constraints including managerial capacity, technology, linkages to other market actors are key • The poor are risk adverse • Require clear incentives and strategies in order to move from low risk, low return to higher risk, higher return activities M a r k e t E n g a g e m e n t

5. WHY FOCUS ON DEVELOPING MARKETS? promote changes positive sustained impacts • Pro-poor market development seeks to promote changes in value chains that generate positive, sustained impacts for large numbers of marginalized enterprises and households in terms of income, employment, and access to products and services that better their lives. • In promoting Pro-Poor Market Development, CARE seeks to: assist stakeholders in value chains—both private and public—to build relationships and undertake collective actions that enhance their ability to continuously improve upon productivity—resulting in sustained economic and social gains. marginalized enterprises and households income employment M a r k e t E n g a g e m e n t

6. National Enabling Environment HOW TO DEVELOP INCLUSIVE MARKETS? Global Retailers Global Enabling Environment National Retailers Exporters Sector-specific providers Wholesalers Cross-cutting providers Processors/Traders Producers Financial (cross cutting) Input Suppliers M a r k e t E n g a g e m e n t

7. Theory of Change for the Market Engagement Strategy CARE USA Market Engagement Initiative Links to Global LRSP Priorities Values & Principles that Guide the Work The UCP Fram ework drives programmatic strategy and interventions § § Women and Girls as Focus Principle 1: Play a facilitation role § § Long term commitment to Principle 2 : Promote Empowerment § participants Principle 3 : Work with Partners — Here Emphasis is on the Private Sector § § Longer Term Programming Principle 4 : Ensure Accountability and Promote Responsibilit y § § Clear Measurement of Impact Principle 5 : Address Discrimination § § Distinctive programming Principle 6 : Promote the Non - Violent Resolution of Conflicts § § Principle 7 : Seek Sustainable Results Deeper, broadened partnerships § Principle 8 : Programming Decisions Driven by Scale of Impact § Principle 9 : Avoid Direct Investments where even Possible § Graphic I: Theory of Change for the Principle 10 : Value innovation and entrepreneurship § Market Engagement Strategic Plan Poor women, girls and their families maintain increases in their incomes and quality of X = X employment via participation i n Enhanced market and financial Value added contributions to and Conducive policy and regulatory high - value, well governed value literacy, with the ability to benefits from market participa tion environment promoting inclusive, chains m anage risks competitive markets Goal: 10m women & girls rise above the poverty line by 2015 Measures of Success Anticipated Out comes for Anticipated Out c omes for Target § Anticipated Out comes for Targe t Breath of Scale – # of poor Target Population Population individuals, enterprises & h h Population Improved Skill Acquisition Improved Access to and use of: impacted directly & indirectly Enhanced awareness around and around and Access to: Financial services § § reforms related to : Depth of Scale – total & percentage Financial education Affordable technology § § § increa se in annual income (assets Balanced market Business planning Diversified links to § § and cash) ; impacts on UCPs in terms governance Savings services high - value markets § of social wellbeing (gender inequality, § C orpor ate s ocial r esponsibility Insurance (Life, health, Transportation § § HDIs) and enabling environment § business, crop, etc.) Infrastructure § § Legislation & enforcement (governance, policy, culture) Climate resilient Business services § § § Culture and policies that § Cost E ffectiveness – ratio of annual practices Workforce development § mitigate discrimination income generated to the total annual § Affordable legal services program expendi tures § Property rights