How Influencer Marketing Can Change the Face of Your Brand

1. How Influencer Marketing can Change the Face of Your Brand Celebrity endorsements have undergone a massive overhaul in recent years and the entire concept itself has morphed into something totally different. The Internet 2.0, with all it social media trappings, is a smorgasbord of social media celebrities who are better known as influencers. These influencers often rise from relative anonymity to worldwide fame mainly through the content they generate online. Be it in the form of beauty vlogs or Instagram feeds, these influencers end up having the power to influence millions of people around the world, making them a lucrative tool for brands. However, as any digital agency in Sydney will tell you, influencer marketing is still in its relative infancy and many brands are not sure of the kind of value they can provide to their marketing efforts. It’s time to address this issue and dig a bit deeper. While celebrities command a wide influence on any given society, Internet influencers have very specific following. Even influencers who have millions of followers around the world will not have a very diverse base. The first and most important aspect of influencer marketing is identifying the right influencer for your brand. If you hire the services of a digital marketing agency in Sydney, they will focus a large part of their efforts on picking the right influencers. After that, the influencer will be approached and negotiations can ensue. Very often, an influencer might charge you an outright fee to post about your brand or recommend your brand to their followers. But then again, you can also strike a barter deal with the influencer depending on your brand and what you offer. The biggest advantage of influencer marketing is that you can reach the right audience in the right way. If you find an influencer who is a good match, you can be assured that their audience will truly care about products that they recommend. Furthermore, their audience perceives them as an authority on the subject and will tend to trust them more than any advertising you might choose to do. On the flip side, tracking performance of your influencer marketing efforts may not always be easy. If possible, it’s always better to generate special discount codes that your influencer can distribute, thereby letting you track your conversions effortlessly. Influencer marketing can be a powerful tool if used in the right way. It is important to remember that many influencers are not professionals. When dealing with them, it is important to ensure that they are talking about your brand in the right way and not diluting the message. On the other hand, too much of interference might defeat the purpose of influencer marketing. A good marketing agency in Sydney would ideally be able to strike the right kind of deal with an influencer ensuring you get the most out of the transaction. Here’s one final tip for you if you’re looking to kick off some influencer marketing activities for your brand - go slow and test the waters. tingdigital.com.au