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The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008

The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008. Malcolm Lewis VP/GM, Private Label mlewis@local.com 949.341-5399 (office) 425.698.5384 (cell). About Us. Private-label local search solution for local media companies 9M monthly unique visitors in Sep 2008

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The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008

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  1. The Local Search Opportunity for Newspapers NENMA Fall ConferenceOctober 2008 Malcolm LewisVP/GM, Private Labelmlewis@local.com949.341-5399 (office)425.698.5384 (cell)

  2. About Us • Private-label local search solution for local media companies • 9M monthly unique visitors in Sep 2008 • Vs: Facebook (41M), WashingtonPost.com (10M), SuperPages (9M) • Deployed across 700+ partner websites • Community Newspaper Holdings Inc. (CNHI) [100+ sites] • Dix Communications • Freedom Communications [30+ sites] • GateHouse Media [100+ sites] • Gray TV [30+ TV station sites] • Internet Broadcasting Systems [30+ TV station sites] • Nashua Telegraph • Raycom Communications [30+ TV station sites] • Swift Communications • Times-Shamrock Communications • Washington Post

  3. Where does directory traffic come from? Where do you go to find a restaurant or plumber? Source: Local.com internal data

  4. SEO: The real local search opportunity Most local searches will naturally start on Google That’s ok as long as they end on your local directory…

  5. SEO: The real local search opportunity …where you can monetize them and deliver value to your advertisers

  6. SEO: The real local search opportunity Per Alexa, 81% of total traffic to NH.com is driven by the SEO-friendly local business directory

  7. SEO success = good links + rich content

  8. SEO success = good links + rich content

  9. Summary • Most local searches will naturally start on Google • That’s ok as long as they end on your local directory… • …where you can monetize them and deliver value to your advertisers. • The #1 requirement for any local directory solution is SEO. • An SEO-friendly local directory will ensure that you don’t miss out on 90% of the local search opportunity in your markets.

  10. Thanks Malcolm LewisVP/GM, Private Labelmlewis@local.com949.341-5399 (office)425.698.5384 (cell)

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