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Sport club fundraising workshop

Sport club fundraising workshop. March 3, 2011 Please Sign In. ANNOUNCEMENTS. Learning objectives. After the presentation, clubs will be able to: State the importance of fundraising Set and evaluate SMART Goals Describe the fundraising process

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Sport club fundraising workshop

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  1. Sport club fundraising workshop March 3, 2011 Please Sign In

  2. ANNOUNCEMENTS

  3. Learning objectives • After the presentation, clubs will be able to: • State the importance of fundraising • Set and evaluate SMART Goals • Describe the fundraising process • Provide specific fundraising examples their club can use • Explain the process of attaining a sponsorship

  4. Club budget • Key points: • Budgeting is a year round process • Track all expenses throughout the year • Should be using a ledger excel or something of the sort • Track all opportunities – Even though you didn’t take advantage of them (i.e. a missed tournament, a possible chance to get a speaker talk to your team, chance to get uniforms – Mostly due to low funding. • Keep in mind when requesting money from SA, you will rarely get 100%. Do not be scared to aim higher – Just be able to justify what you need and why. • Be prepared to work on budget before and during summer time. DO NOT WAIT UNTIL SCHOOL STARTS TO BEGIN THE PROCESS • With proper budgeting, last minute fundraising or meeting for supplemental funds does not need to occur!

  5. Guide to Fundraising After receiving allocation from SA (if any), determine/plan fundraising program Set attainable goals for fundraising program Optimizing your club’s funding avenues Brainstorm on how to get club members motivated to participate within program If there is a need, request and show SA support for supplemental funding (how your fundraiser provided funds, but your club fell short of goal) Implement fundraising program for club

  6. Importance of fund raising • Supplement Student Association Funding • Supplement to Member Donations • Fundraising provides additional income for your club. • Emergency Use • Last-minute Events • National competitions • Uniforms • Contracts, Fees, and Bills (i.e. staffing such as lifeguards) • Equipment

  7. Goal Setting • VERY IMPORTANT to set GOALS when Fundraising • Team • Individual • GOALS should be specific, measurable, attainable, realistic, and timely. (SMART) • Good example: Team goal is to raise $1,000 by July 1 by holding bake sales every Thursday at the Student Center until June 30. • Poor example: We will raise $1,000’s of dollars by selling shirts. Post GOALS and status on website/social networking site

  8. Fundraising process • Step 1 – Brainstorm with club • Step 2 – Pick x number of ideas to pursue • Step 3 – Find out which of the ideas is most beneficial to the club • Step 4 – Narrow down to 1 fundraising idea • Step 5 – Present idea to Assistant Director for Intramurals and Sport Clubs (A.D.) and Graduate Assistant for Sport Clubs and Aquatics (G.A.) • Step 6 – Once approved by A.D. and G.A., make contact with organization if using an outside company to aid in the fundraiser • Step 7 – Set Fundraising Goals (Individual and Team) • Step 8 – Plan your fundraiser/event • Step 9 – Assign duties to members of club • Step 10 – Hold fundraiser • Step 11 – Evaluate your fundraiser. Did it work? How can it be improved?

  9. Steps when selling products • Step 1 – Plan – Select start and end dates. Create a GOAL. Set deadlines. Identify purpose. • Step 2 – Communicate – Motivate members to sell for club • Step 3 – Sell – Choose a target group. (i.e. parents and friends) • Step 4 – Collect – Be organized when collecting money and taking orders. Use a spreadsheet to stay organized. • Step 5 – Order – Contact the company with your order. • Step 6 – Distribute – Pick a distribution date – Are you offering pick up? Are you delivering?

  10. Donation Letters • Send to friends, family, co-workers • The letter should: • State the purpose of the letter • Include some background of your club • Show your needs (financial) • Request a donation • Thank them • SEE EXAMPLE

  11. Entertainment BookYummy Licks Lollipops • The 2011 Chicago Entertainment® Book – Sell for $20 • Packed with over $14,500 worth of local coupons: • • 554 Restaurant Coupons • Over $15,000 in Travel Deals • 136 Attraction Discounts • Movie Ticket Discounts • 169 Shopping Coupons • And Much More... • Can earn up to 50% of each book sold. • Yummy Licks Round Lollipops • The club buys lollipops at $.25 each and sells them for $.50! • Earn 50% profit for all lollipops sold • Easy to carry everywhere you go – These fundraisers do well in schools and on college campuses. • Low-cost product = more opportunities for potential buyers

  12. CHICAGOLAND Speedway NIU Parking services • The Chicagoland Speedway in Joliet is always looking for groups to work their races that they host. (Usually 5-7 events total throughout the summer – NASCAR, IRL, etc..) • Groups can choose to work admissions, ticket sales, or concessions. • I did this with my fraternity for 1 NASCAR race and 1 IRL race • 20 members raised $4,000 – Each person worked one 8 hour shift for each race. This is a great way to earn a lot of money for a club in a very short amount of time. • NIU Parking Services lets groups work on football game days to assist with parking. Men’s Volleyball have been very successful with this in the past few years. • (6 home games * 5 hours * $8.50 * 20 members = $5,100) • Again, a fast easy way to fundraise!

  13. Sponsorships • Quick Note: Clubs and Sponsors should deal directly with each other. Recreation Services and Northern Illinois University will not be involved in your sponsorship process. • What is a sponsorship: • Sponsorship is “a cash and/or in-kind fee paid to a property…in return for access to the exploitable commercial potential associated with that property” (Ukman, 1995, p. 1) • What can your sponsor get out of your relationship? • It’s about the sponsor, not you.

  14. Sponsorships (Benefits) • For your Club: • Additional money for club necessities • Great experience for “real-world” (For those going into business after they graduate) • For the Sponsor: • Increased brand awareness • Access to potential customers • Connection to college students • Place to advertise: on your website or on your jerseys

  15. Sponsorships (How to attain one) • Identify and list potential prospects that could become sponsors. • Do your research! Find out as much as you can about your prospect. • Do they have money to spend on sponsorships? • Do they sponsor any other organizations or sports teams/events. • How does their sponsorship fit with your organization? • Selling: • Your job is to convince the prospect that by sponsoring your team, the benefits they will receive will outweigh their cost. • I.E. Their name on shirts/jerseys, Visit to their business x number of times a week, or after practices/games, logos on your club’s website, patches on your jersey, posters/banners etc…

  16. Some examples of sponsorships – clubs

  17. Motivating your members to fundraise • Not every member may be self-motivated when it comes to fundraising • As a leader, it is your job to inspire and motivate • Some ways to get your members on board: • Fundraising for a purpose – Explain to each member the reasons why your club needs to fundraise, and what the potential gains are from it • Set individual goals – Let the group decide and choose realistic fundraising goals • Set a group goal – Let members know where you want the fundraiser to go • Rewards – Give prizes to top sellers or reward those who met their goal • DO NOT PUNISH THE GROUP IF GOAL ISN’T REACHED – This is bad for group morale • More your team fundraises the less your team has to “donate” for your club to operate

  18. Marketing your fundraiser • ALWAYS PUBLISIZE YOUR EVENT OR FUNDRAISER • Let people know what you are doing and why you are doing it • Give them enough time to act (do not start marketing the day before the fundraiser) • WHERE TO MARKET: • On and Off campus • Send letters/ emails/ social media messages to friends, family, co-workers, and anyone else you want to be informed. • Ask the Northern Star is they would like to write and article on your event • HOW: • Letters, Flyers, Posters, Tabling Events, Post on your website, Post at the Rec Center, Channel 20, Northern Star, etc…

  19. Evaluating your fundraiser • After your fundraiser is complete, your club should ask these questions: • Did we reach our GOAL? Why or Why Not? • What would we do the same if to do this again? • What would we do differently? • Was every member involved? • Would you do the fundraiser again?

  20. SHOWING YOUR Progress • The club should deposit all funds raised into their SA checking account. • This is important for two reasons: • 1) SA constitution and bylaws state that you should not be using an outside checking account. • 2) This shows evidence that your club is earning funds and fundraising • This helps during budget and supplemental funds meetings!

  21. More resources • Our club website will be updated soon… • Visit our club resources page. – We will start posting additional materials to this page (I.E. power points and materials from workshops, articles, and other important paperwork. • BRAINSTORM! BE CREATIVE! • Sometimes…… the most successful fundraiser is the most creative! • Step outside the box!!! • ANY QUESTIONS??????? • THANK YOU FOR YOUR TIME!

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