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EMILY ’ S LIST MODEL. Fundraising. The National Democratic Institute. WELCOME. Introductions Ground rules Ice breaker exercise. OBJECTIVES. To understand the fundraising model of the U.S. organization, EMILY ’ s List, and how it may be adapted and applied in other contexts. TOPICS.
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EMILY’S LIST MODEL Fundraising The National Democratic Institute
WELCOME • Introductions • Ground rules • Ice breaker exercise
OBJECTIVES • To understand the fundraising model of the U.S. organization, EMILY’s List, and how it may be adapted and applied in other contexts.
TOPICS • U.S. Political Context • EMILY’s List • History • Today • Lessons • Using the “EMILY’s List Model”
WOMEN’S ACCESSS TO FUNDS • Women make less money • May have less access to loans • Less likely to be part of the ‘Old Boys Network’
EMILY’S LIST • Created to help raise money for women candidates • Early Money Is Like Yeast (EMILY)
EMILY’S LIST IN 1985 • New concept in fundraising • Raised $350,000 USD • 1,155 members
EMILY’S LIST TODAY • Over 2 million members in 2012 • 101 members of Congress, 19 senators, 10 governors and hundreds of women to state & local office • Over $300 million raised overall
EMILY’S LIST ENDORSEMENTS • Who does EMILY’s List endorse? • Women in the Democratic Party • Candidates who are “pro-choice” • Viable, can win • What do EMILY’s List candidates receive? • Contributions from EMILY’s List members • Staff support
EMILY’S LIST PROGRAMS • Candidate recruiting • Training for candidates & staff • Hosting donor conferences • Mobilizing voters
EMILY’S LIST DOES NOT • Lobby elected officials • Advocate for legislation • Participate in a larger network or coalition • Rate or scorecard elected officials
LESSONS FROM EMILY’S LIST • A small group of women can grow a network over time • Focus on one political barrier • Work within the existing political structure • Create outside the political parties
ADAPTING THE EMILY’S LIST MODEL • Identify political barriers for women in your country • Does not have to focus on fundraising • Strength in numbers • Women supporting women Photo: National Democratic Institute
EXAMPLE: FEMMES POUR FEMMES (MOROCCO) Photo: National Democratic Institute
EXAMPLE: WOMEN HELPING WOMEN: JORDANIAN WOMEN’S ELECTION NETWORK • Research & Knowledge Management Unit • Public Events Unit • Fundraising Unit • Training & Consultations Unit • Membership & Outreach Unit • Media & Communications Unit
EXERCISE: BRAINSTORM • What do women candidates need? • What kind of support can you give? Photo: National Democratic Institute
WHAT DO WOMEN CANDIDATES NEED? • Campaign materials • Party dues/election deposits • Transportation • Security • What else?
EXERCISE: WHO IS ON YOUR LIST? • Party or cross-party? • Single issue or platform? • National or local? • Single fund or as needed? Photo: National Democratic Institute
ADVOCACY ALTERNATIVES • More public financing • Stronger campaign finance laws • Set aside funds for women candidates or trainings Photo: National Democratic Institute
CONCLUSION • EMILY’s List example • Grew over time • Focus on the barriers in your country • Questions? • Feedback?