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Academic Library Outreach

In the rapidly evolving landscape of higher education, academic libraries must adapt to changing technologies and user needs. This workshop discusses the urgent need for effective library outreach strategies that enhance service visibility and promote resources to faculty, staff, and students. Presenters Paula Smith and Xan Goodman share insights on innovative methods for engagement, from traditional newsletters to social media platforms, highlighting the importance of community relationships and collaboration within academia. Learn how to maximize library resources and improve ROI through strategic outreach initiatives.

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Academic Library Outreach

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Presentation Transcript

  1. Makerere University Library Workshop Presenters: Paula Smith Xan Goodman Academic Library Outreach

  2. Since the advent of the Internet the library has become one of the most transformed departments on most campuses. It may look very much the same on the outside, but the resources and services have been and continue to be significantly altered. - Patricia Senn Breivik, Higher Education in the Internet Age The library in transition

  3. Declining level of budgetary support Increased competition from other sources of information, such as the Internet Changes in educational system Changes in information technology Reasons Why Outreach is Needed

  4. To better serve your communities, faculty, staff, and student populations • To increase the visibility of the library and promote its value • To encourage greater use of the print and electronic resource collections • To promote the services offered by the staff (i.e. instruction, interlibrary loans, etc.) • To increase the return on investment (ROI) in library research databases and other library materials Benefits of Outreach

  5. To develop relationships and key supporters for good times and times of crisis To build a reputation as a library connected to its internal and external communities Benefits of Library (cont.)

  6. Core of the academe

  7. Outreach Opportunities

  8. Traditional Web 2.0 • Brochures • Newsletters • School Paper Article • Exhibit / Displays • Author Events • Community Service • Workshops • Links to CMS • Web site • Wikis, Blogs • YouTube, Flickr • Facebook, MySpace, Hi5 • RSS Feeds • Second Life • Podcasts • Multimedia • Mobile Devices Outreach and Marketing Methods

  9. What’s your niche?

  10. Outreach at Our Institutions Penn State AbingtonAND University of Southern Nevada

  11. Xan Goodman Reference and Instruction Librarian University of Southern Nevada

  12. University only ten years old Two campuses in two states Block System Four programs First reference and instruction librarian hired CONTEXT

  13. Traditional • Newsletter • Bulletin Boards • International Day • Book Fair • Faculty Publication Display • Fiction Lease Books • Interlibrary Loan • Library Instruction general outreach

  14. Faculty collaboration Workshops Traditional outreach (cont.,)

  15. FlickR FaceBook LibGuides YouTube Instant Messaging Ask-A-Librarian Tutorials - Screencasts Web 2.0 outreach

  16. Paula M Smith Reference and Instruction Librarian Penn State Abington

  17. Penn State University Overall Fall Enrollment: 87,163 Abington Fall Enrollment: 3,424

  18. Penn State Abington • Penn State Abington's library has a collection of nearly 60,000 volumes and over 400 electronic databases. • Access to 5 mil. books, periodicals, etc thru Penn State system • 4 Reference Librarians and 4 staff • Commuter campus with over 3000 students; 30% diverse representation • Open to students, staff, faculty and Pennsylvania residents • Campus – Strategic focus on Internationalization

  19. Website and web based tutorials Facebook, Blog, Library Thing, Del.icio.us Instruction and research services First Year Experience workshops Virtual reference service Open house with giveaways Book exhibits New faculty orientation Librarians serve on campus committees General Outreach

  20. Partnerships and collaborations with faculty and staff, ACURA • Faculty Research Reception • Student Art Exhibit • International Photo Exhibit • Archival room containing information on Amelia Earhart • http://www.libraries.psu.edu/digital/ogontz/ • Surveys Specialized Outreach

  21. Questions???

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