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New Platforms New Delivery Modes

New Platforms New Delivery Modes. Joe Drumgoole http://twitter/jdrumgoole. Proprietary, Expensive. Fragmented Platforms Expensive Development Environments High Distribution Costs Small numbers of customers. Open, Cheap. The PC set us free One Platform Cheap development environment

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New Platforms New Delivery Modes

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  1. New PlatformsNew Delivery Modes Joe Drumgoole http://twitter/jdrumgoole

  2. Proprietary, Expensive • Fragmented Platforms • Expensive Development Environments • High Distribution Costs • Small numbers of customers

  3. Open, Cheap • The PC set us free • One Platform • Cheap development environment • Low Distribution Costs • Large customer base

  4. Open, Free • Web 1.0 : Brochures • Flat HTML, CGI, Apache • Web 2.0 : Applications • Frameworks, AJAX, Rich Clients, XML • Social Networks/Social Media • Web 3.0 : Infrastructure/Mobile • Storage, database, compute, queues, CDN, VPNs, 3G, aGPS, WIFI, Media

  5. The New Platforms • The Cloud • Mobile • Social Networks • The Data Web

  6. The Cloud • Definitions • Virtual Infrastructure • Pay as You Go • No Limits • Scale Down as well as Up • No Capex

  7. Cloud Taxonomy • IaaS : Amazon, Azure, RackSpace • You build the track and run the trains • PaaS : Google, Azure, Force.com • They build the track you run the trains • SaaS : Salesforce, Google, OpSource • They build the track and run the trains you control the signal box

  8. Mobile • Mobile is a mess • Platforms: Symbian, Android, OS-X, Windows Mobile, Mameo, BREW • Network Operators • Key Platform is The Smart Phone • Camera, 3G, aGPS, WIFI, bluetooth, TriBand • iPhone shows us how its done

  9. Social Networks • Facebook and Twitter are Platforms • Open APIs • Friend Integration • Facebook Developers Garage • Outsourced User Account Management

  10. The Data Web • All our Data is out there • Much of it is behind firewall’s and Paywalls • Flickr, YouTube, Scribd • Amazon Curated Data • Wolfram Alpha • KildareStreet.com • CRO.ie • Government could be a leader Here!

  11. Software Economics • Never been cheaper to build an App • Building a business is still tough • Capital still requirement for global businesses • What is your distance to customer No 1 ? • Successful consumer plays need 1m users • SME plays require a smaller footprint • It helps is your App is Epic!

  12. Opportunities • Change is Opportunity • Mobile Confusion • The emergence of 3G networks • Facebook and Twitter • Unbounded cheap compute • Unbounded cheap storage • Open Source

  13. Health Warnings • You can’t outspend the US • Raising cash to raise cash • Mix of weapons • The perfect product • Market Focus • Desktop Software

  14. Successes • PollDaddy : Online polls • ChangingWorlds: Mobile Networks • HostelWorld: Booking hostel beds • Similarity Systems: Data Quality • DemonWare: Games Infrastructure • Havok: Physics Engine

  15. Q&A

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