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Persuasive Writing

Persuasive Writing. What is it?. Definition:. Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way. This sounds like great writing! How do I do it?.

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Persuasive Writing

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  1. Persuasive Writing What is it?

  2. Definition: • Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way.

  3. This sounds like great writing! How do I do it? • There are techniques in persuasive writing to help you become convincing. • You will learn six of them.

  4. Glittering Generality • This is information that is so general it sounds like a fact, but it isn’t. • Example: Many people believe milk is good for your health. • Just how many is many?

  5. Repetition • People will often believe something if they hear it over and over again. It seems more believable the more times you hear it.

  6. Bandwagon Appeal • This means relying on what others are doing before making your own decision. • Example: All of the girls at school wear Ugg boots. • Everybody’s buying them and you’ll be left out if you don’t.

  7. Expert Testimony • Famous people or someone you respect or like says the product is good and advertises the product. • Example: The “Got Milk?” ads all have famous people drinking milk.

  8. Citing Statistics • Showing statistics or numbers makes a message look like it is based on fact. Statistics can be misleading. • Example: 200 doctors recommend Tylenol. • What if 2,000 doctors recommend Advil though?

  9. Emotional Appeal • Someone tries to scare you into buying the product. If you don’t buy it, something awful might happen to you. • Example: A commercial advertising a home security system will show a burglar breaking in while kids are playing.

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