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Company Background. Founded in 1999 in Silicone ValleyGlobal leader in MRM (mobile resource management)SaaS (Software as a Service) modelConstant Domestic and International Growth (record financial quarters)Exclusive MRM provider for 31 countriesOffices in US, Australia and India. 2011 Frost
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1. Xora TimeTrack Catherine Smith
Regional Sales Manager
2. Company Background Founded in 1999 in Silicone Valley
Global leader in MRM (mobile resource management)
SaaS (Software as a Service) model
Constant Domestic and International Growth (record financial quarters)
Exclusive MRM provider for 31 countries
Offices in US, Australia and India
3. 2011 Frost & Sullivan Award Market Share Leadership of the Year
“It is great to win an award. Better to know that our products are helping our customers be the best they can be, every day of the week.”
Ananth Rani, Co-Founder and VP Products
and Services
4. Getting Started What questions do you ask in front of the customer?
Who do you ask (what role)?
What do you tell them?
Once you have the info, what do you do next (after your initial discussion)?
5. 5 5 Levels of Qualifying Questions
6. Who do I talk to?
7. 7 Who you DON’T want to talk to
8. 8 Who you DO want to talk to
9. 9 How to get to the right person Asking Level 1 or 2 questions will usually result in a conversation with them:
10. Why discuss Xora? Quickly get your customer’s attention – and leave them wanting more
Easy to explain and understand
High ROI / Cost savings potential
Designed to be used “out of the box” with little to no configuration necessary
11. 5 Killer Applications Mobile Time Clock (Time Keeping)
Wireless Dispatch
Proof of Delivery/Completion
Mileage Tracker
The Ultimate Job Form
12. Time Keeping How it works:
Workers carry a Xora enabled wireless device and punch in and out just like a time clock
Time punches are GPS stamped so you’ll know when and where employees clocked in and out
Creates a tamper-proof timecard
Add mandatory questions at the end of the day: “Were you injured on the job today?” or “Did you complete your vehicle inspection?”
Why customers want it:
Paper timecards are often padded / reduce overtime
It takes hours to enter paper timecards into payroll systems manually
Who needs it:
Companies that have field employees who use paper time sheets
Questions to ask:
Do you use paper time sheets? Are you concerned about overtime?
How long does it take to collect time sheets & enter them into your payroll system?
13. Time Keeping Example When AND where workers clocked in and out for shifts and breaks
Tamper-proof timecard
Already recorded electronically – no data entry
Export to Excel or PDF – or integrate directly into payroll system (ADP, QuickBooks, etc.)
14. Wireless Dispatch How it works:
Dispatcher enters job info into the Xora system: Job #, Description, Date / Time, and Location
Jobs are dispatched wirelessly through the Xora app to the user’s device – they are alerted by SMS when new jobs are available
Dispatchers can find the “Nearest User” and dispatch to the closest worker
Why customers want it:
Calling / paging workers to find out if they are nearby is inefficient
Dispatching electronically maintains a easy to use schedule
We track if jobs are on-time, late or taking too long and alert the customer
Who needs it:
Companies that dispatch job info to field workers
Questions to ask:
How do you dispatch jobs to your workers in the field?
How do you know who is closest to the job you need completed?
15. Wireless Dispatch Example Dispatcher enters job info
Jobs are delivered wirelessly to the user
Select “Nearest User” and Xora will tell you who’s closest to the job location
Enter jobs into the Xora website, import in a spreadsheet from another work order system or integrate directly
Free Voice-Guided Nav powered by Google Maps available on Android devices
16. Proof of Delivery / Completion How it works:
Workers record when they start and end jobs on their Xora device
Job punches are time, date and location stamped so you know where and when the delivery / job was completed
Workers can attach images (from the camera), voice recordings and signature capture to job info
Why customers want it:
Having verification that a delivery / job was completed enables them to collect payment sooner
Reduces job completion / delivery related disputes
Who needs it:
Companies that perform deliveries or complete short jobs in the field
Questions to ask:
Do you have to wait for paperwork to come back to the office before you can invoice your customers? What if you could get the info you need sooner?
How often do your customers dispute that work was done properly?
17. Proof of Delivery Example The worker punches when they arrive and leave the customer’s location
Job is GPS location stamped
Using a custom field, they record who signed for the delivery
They snap a picture of the customer’s signature on the invoice
And take a picture of the delivered product at the customer’s location
Now customers can process payment immediately after the delivery is completed
18. Mileage Tracker How it works:
Employees record their odometer reading at the start and end of the day or per job / appointment through the Xora application
Xora calculates the total mileage in reports and pairs the entered mileage with GPS mileage that is recorded automatically while the app is running
Why customers want it:
Eliminates the need for paper mileage logs, data is already recorded in an easy to use / exportable report format
Potential to significantly reduce mileage reimbursement expenses
Keeping track of mileage can help identify when regular vehicle maintenance is needed
Who needs it:
Outside sales organizations, or companies that have field workers who don’t drive company vehicles
Questions to ask:
Do your field employees drive their own vehicles? If not, do you reimburse them for mileage / fuel?
How do you track and record mileage? How do you verify that the mileage logs being turned in are accurate?
19. Mileage Tracker Example The employee enters their odometer reading at the start and end of each day or for each job / meeting
Xora tracks mileage with GPS throughout the day
Entered odometer mileage is calculated and compared with GPS tracked mileage
Eliminates paper mileage logs and confirms mileage for reimbursement
20. How it works:
Customers create easy to use forms using the Xora system with a series of drop downs, pick-lists, text entry and numerical fields
Fields can be set “mandatory” – so that employees must fill out data before completing a job or ending a shift
Device users can add images or recorded voice to forms for additional info
Why customers want it:
Paper forms have to be collected, are often illegible, and incomplete
Eliminates the need for manual data entry and reduces data collection errors
Replaces the need for expensive digital cameras / laptops in the field
Who needs it:
Companies that use paper forms, and prefer to have data in real-time
Questions to ask:
What sort of information do your workers collect in the field?
How long does it take to collect forms and enter them into your system?
Do your employees use digital cameras or laptops in the field? The Ultimate Job Form
21. Ultimate Job Form Example “This is Peter. I’m working on a red Corvette with damage to the right fender…”
22. Now What? Now you know what questions to ask, who to talk to, and what to say – now what?
Call me! Engage me early and often
– I am here to serve you
Let me handle the tough questions and the product demonstration – it’s my job
Let’s focus on closing the sale – not overwhelming the customer with features
23. Engaging Xora You’ve determined that a customer has employees in the field – but aren’t sure how we can fit in
Call or e-mail me (csmith@xora.com) the details – I will give you some ideas
You’ve qualified the customer, but they have asked for more information before they agree to meet
Call or e-mail me the customer’s contact info
You’ve qualified the customer and they would like to see a live demonstration
Call or e-mail me the customer’s contact info and preferred date / time for meeting / WebEx – I will invite you and them
2 Minutes / 5 Questions lead submittal tool:
www.xora.com/att/leads
24. Everything you need in one place:
Pricing
Brochures
Case Studies
Industry Specific Flash Demos
Videos
Ordering Guides
Handset Compatibility Matrix
Integration Information
And more!!
Updated regularly
“The Library” lists everything on one page by category
Easy to register – get a login today!!
Email csmith@xora.com for credentials
Xora Sales ReXource
25. The Xora Difference We are the largest provider of handset-based MRM solutions in the world
Our core competency is MRM solutions – we are 100% focused on this alone
We are one-to-one aligned with the carriers we support - I only sell for AT&T
We offer the most competitively priced MRM solutions on the market – with the highest level of value for our customers
26. Breaking down the competition
27. Common customer objections We already have / don’t need GPS
It’s too expensive
Our employees will have difficulty learning the application
Most of our employees speak Spanish
We don’t want our employees to find out
We want a free trial
We’re too busy / won’t have time to use it
28. Handling Customer Objections We already have / don’t need GPS
GPS alone is a commodity – try to focus on solutions like the “5 Killer Apps”
We have many customers that already had some form of GPS now using a handset based solution to capture info from the field – because GPS alone isn’t enough
It’s too expensive
Compared to what? One of the most affordable solutions on the market today
It’s about $1 a day per employee (not $30 per month)
Focus on ROI – What would you save if:
You could reduce 15 minutes of overtime per day per worker?
You could save 5 miles per day of fuel costs?
You could reduce most of the time spent manually typing timecards into payroll?
You could invoice your customers immediately once a job is complete?
29. Handling Customer Objections Our employees will have difficulty learning the application
Xora was designed from the ground up specifically for the blue-collar workforce
We have over 200,000 users on the system today, 99% of them are in blue-collar industries
Most operations are 2 button functions
If they can text message, they can easily use Xora
We have easy-to-follow, one-page user guides for training purposes
Most of our employees speak Spanish
Xora offers our full application in Spanish
One of the only Spanish-friendly MRM applications on the market
30. Handling Customer Objections We don’t want our employees to find out
Some companies want to catch their employees “red-handed”
It works well – the first time – then the service becomes useless. They may cancel service
Our application wasn’t designed for this purpose
By using the core functionality of Xora (time keeping, information capture) – problems with accountability are automatically eliminated
We want a free trial
Xora service is month-to-month / no contract
There is no minimum commitment – they can start with a few
If they aren’t satisfied, they can cancel anytime with no penalty – and pay for only what they use
Often, free trials are neglected (because they aren’t taken seriously) and go nowhere – avoid them if at all possible
31. Handling Customer Objections We’re too busy / won’t have time to use it
We do all the heavy lifting – free training anytime and 24x7 tech support by phone or e-mail
No one has time to stare at dots on a map all day – Xora’s alerts notify customers when things are “out of whack”
Speeding & Stopped for too long
Workers not clocking in or out on time
Workers approaching overtime
Jobs starting late or running too long
Device was turned off / app not running
Location based alerts (geo-fencing)
Alerts get delivered via e-mail and / or SMS – and can be sent to multiple persons. Even the device user themselves
Using Xora saves company money – but also time – customers get the time back to focus on what they need to