INTRODUCTION TO E-MARKETING - PowerPoint PPT Presentation

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INTRODUCTION TO E-MARKETING
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INTRODUCTION TO E-MARKETING

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  1. INTRODUCTION TO E-MARKETING

  2. Topics to be discussed • What is E-Marketing? • E-Marketing Methods • E-Marketing Strategies • Business Models • Advantages of E-Marketing • Limitations / Disadvantages

  3. What is E-Marketing? • Internet or Online Marketing • Marketing a brand of the internet • Distributing information • Promoting an organization GO BACK

  4. E-Marketing Methods • Search engine marketing • Display Advertising • E-mail marketing • Interactive marketing • Blog marketing • Viral marketing

  5. E-Marketing Methods • Search engine marketing

  6. E-Marketing Methods 2) Display Advertising 3) E-mail marketing (ex. Health related emails) 4) Interactive Advertising 5) Blog Marketing 6) Viral Marketing (ex. Word of mouth) GO BACK

  7. E-Marketing Strategies • Market research • E-mail marketing • Direct sales GO BACK

  8. Business Models GO BACK

  9. Advantages of E-Marketing • Availability of Information • Saves money (ex. In Ramadan AlRai TV aired a 15 second commercial for three days for 4,500 kid!) • Expansion • Low Cost • Efficiency of Advertising GO BACK

  10. Limitations / Disadvantages • Technology • Low connection speed • Complication • Intangibility GO BACK

  11. Thank You … GO BACK