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Dan Tester

Dan Tester. Freelance copywriter – Brighton 07957 291718. Recent work. Edited Begg To Differ , Ally Begg’s autobiography. Copywriting for London Luxury Quarter/British Airways initiative. Copywriting for light-source.eu . Recruitment website for LED industry.

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Dan Tester

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  1. Dan Tester Freelance copywriter – Brighton 07957 291718

  2. Recent work • Edited Begg To Differ, Ally Begg’s autobiography. • Copywriting for London Luxury Quarter/British Airways initiative. • Copywriting for light-source.eu. Recruitment website for LED industry. • 50-page business plan for Stick It On Ltd. • Copywriting, SEO, straplines, and DM literature for Mastercard, IHG, and Banco Posta. • Re-wrote/edited/proofed scores of confidential Customer Experience process documents from around the world for American Express partners. Wrote a report-writing style guide for use, globally, across the organisation.

  3. Overview • Over 13 years’ copywriting/editing experience – nine years as a freelancer. I am 40-years-old and live in Brighton. I worked at a London advertising agency, Fox Kalomaski, for 18 months, and have written four books – Brighton & Hove Albion On This Day (1 & 2), The Random Book of… Michael, and Brighton & Hove On This Day.I can write clean, crisp, informative, humorous and educational copy on just about any subject and have a broad portfolio of satisfied customers in a variety of sectors.

  4. Air New Zealand American Express Barratt Homes Beales Bluewater Brighton & Hove Albion FC British Airways Coinslot Devour Direct Line Holidays Dnata - Dubai DVision Create Emirates Ethnic Jobsite Euronics Friends of the Albion Hanover International Havant & Waterlooville FC HRS Graphics IHG Janssen Kingdom of Leather Knill James Lakeside Lifebrand Mastercard Monk Marketing National Blood Service New West End Company Nickelodeon Place in the Sun (TV show magazine) RAL Ready2Invest SBFI Scandinavian Airlines Scott & Jones Communications Sofitel Stressless The Gate - Newcastle Transport for London TUPE (Nuffield Hospitals) uhlsport Client list

  5. Examples • 6 – Brochures • 11 – Editorial • 12 – Keyword and SEO copy • 17 – Succinct copy • 18 – Blogs • 19 – Web copy • 22 – Concepts • 24 – Books

  6. Air New Zealand Coral Route (fold-out map)Featured on the front cover of The Sunday Times travel magazine.

  7. EmiratesIncentive offer for brochure readers.

  8. Emirates brochuresLuxury, high-end resorts.

  9. Nickelodeon Vauxhall Zafira campaign Games for children’s website.

  10. Editorial • Brighton & Hove Albion FC matchday programme.

  11. Direct Line HolidaysBrief city description – Milan - utilising keywords.

  12. Direct Line HolidaysBrief city description – Belfast - utilising keywords.

  13. Direct Line HolidaysBrief city description – Munich - utilising keywords.

  14. EuronicsNew electronic product information.

  15. EuronicsNew electronic product information.

  16. Devour DesignSuccinct website requirement descriptions.

  17. Do You TravelHundreds of false blogs to generate traffic.

  18. SkyblueWrote copy for entire site: http: www.skybluetele.com

  19. air2eauComplete website re-write.

  20. SBFIRe-write of Financial and Control Room website.

  21. The Gate, Newcastle-upon-Tyne • Instigated ‘ate’ concept for the launch of Newcastle’s The Gate leisure complex;12 bars, restaurants and clubs, the largest site of its kind in England with space for 12,000 people. • All advertising featured words with ‘ate’, e.g, congregate, communicate, don’t be late, make a date etc.

  22. uhlsport Kempa • Leading German sportswear company required handball brand to compete with adidas. Bernhard Kempa was one of the leading exponents of the sport.Kempa is now the leading handball sportswear brand in Germany.

  23. Book writingBrighton & Hove Albion On This Day (1 and 2): 50,000 words - footballThe Random Book of… Michael: 35,000 words – trivia/humour

  24. Book editing • 2014 • Begg To Differ – Ally Begg’s autobiography (Rudling House)

  25. Book commissioning and editing • 2011 • Charlton Athletic: On This Day Coventry City: Miscellany • Liverpool: On This Day Derby County: Miscellany • Manchester City: On This Day Leeds United: Miscellany • Nottingham Forest: On This Day Tottenham Hotspur: On This Day • We Want Falmer!

  26. Book commissioning and editing • 2010 • Coventry City: On This Day Bradford City: Miscellany • Derby County: On This Day Bristol Rovers: Miscellany • Ireland: On This Day Norwich City: Miscellany • Leeds United: On This Day Oxford United: Miscellany • Scotland: On This Day Sheffield Wednesday: Miscellany • Swindon Town: On This Day West Brom. Albion: Miscellany • Stoke City: Miscellany Darts: Miscellany • Wales: On This Day

  27. Book commissioning and editing • 2009 • Aberdeen: Miscellany Blackpool: On This Day • Bradford City: On This Day Bristol Rovers: On This Day • Crystal Palace: Miscellany Gillingham: On This Day • Ipswich Town: Miscellany Leicester City Miscellany • Motherwell: Miscellany Norwich City: On This Day • Oldham Athletic: Miscellany Oxford United: On This Day • Plymouth Argyle: Miscellany Sheffield Wednesday: On This Day • Stoke City: Miscellany Swindon Town: Miscellany • Watford: On This Day West Brom. Albion: On This Day • The Random Book of… Andrew The Random Book of…Christopher • The Random Book of… David The Random Book of… James • The Random Book of… John The Random Book of…Matthew • The Random Book of… Michael The Random Book of… Paul • The Random Book of… Richard The Random Book of… Robert

  28. Book commissioning and editing • 2008 • Aberdeen: On This Day Carlisle United: On This Day • Crystal Palace: On This Day Ipswich Town: On This Day • Leicester City: On This Day Motherwell: On This Day • Oldham Athletic: On This Day Plymouth Argyle: On This Day • Stoke City: On This Day

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