Current Marketing Issues Seminar

1. Current Marketing Issues Seminar BA635Dr. Ed Forrest

3. “Why are technology progressions that are so obvious in retrospect-- so hard to see accurately while they’re unfolding? Whyare so many of the smartest, most experienced people & companies---the ones most affected by the change, the least able to see it? Mind-sets blind incumbents to things that should be obvious it’s exactly because incumbents are so proficient, knowledgeable, and caught up in the status quo that they are unable to see what’s coming, and the unrealized potential and likely evolution of the new technology…”

5. “Electrification was one of the most disruptive technologies ever” in 1st decades of 20th century, caused close to mass extinction in US manufacturing industries…” vs People to the power Power to the people

7. ExponentialTechnologies @ Inflection pt. Iot The Internet of every “Thing” ai/ Cognitive Computing The Convergence of: ….Is Redefining theBusiness Landscape for the 21st century

9. ROBOTICS DATA & ai

10. MANufacturing

11. E,M & A-Commerce

13. Not Just Jobs • (in # & nature- what do & how do it) • But Companies & Whole Industries changing /disappearing

14. Fortune 500 firms 1955 v. 2017: • ~ 9 of every 10 Fortune 500 companies in 1955 are gone, merged, or contracted  • By 1990, average tenure in the S&P 500 narrowed to 20 yrs ..forecast to shrink to 14 yrsby 2026 • Half of today’s S&P 500 firms will be replaced over the next 10 years

19. Which Retailers Are Closing Stores in 2017 – WWD • Mar 24, 2017 - From American Apparel to Macy's, retailers of all stripes have been suffering lately and closing stores. • Store Closings By State In 2016 - The Balance • These 21 Retailers Are Closing 3,591 Stores -- Who Is Next? - Forbes • Mar 20, 2017

20. Retail defaults are at an all-time high — here are all the bankruptcies and liquidations so far in 2018 Hayley Peterson- Published 9:45 am EDT, Friday, October 5, 2018 Retailers are filing for bankruptcy at record-high rates as Americans' changing shopping habits, along with years of overly aggressive store growth, continue to shake up the industry. A total of 14 US retailers have filed for bankruptcy or announced liquidations so far in 2018.

21. Malls are doomed: 25% will be gone in 5 years - Jun. 2, 2017 money.cnn.com/2017/06/02/news/economy/doomed-malls/index.html Jun 2, 2017 - Between 20% and 25% of American malls will close within five years,

23. 20th Century Business Models on their Last Legs!

25. Change Your Organization/Business & How You Envision your Strategy & Business-Model A Blueprint for Digital Transformation

26. Autonomous Business Process applications across all Bus. functions Fundamental Paradigm Shift Structural & philosophical organizational transformation underway Tech-Diffusion TIME

27. How Well Have You Adapted?

29. Exponential Organizations (Youtube) EXPO- Org Survey

32. Expo Orgs utilize XaaSwhere/when-ever practical/ possible

33. Strategic PlanningB3.0&/vs. B4.0 Mindsets Focus on Process & Product: Focus on Ecosystem & Interactions:

34. @32.28

35. Great: • On-demand • Frictionless • Personalized • Magic Cycle Virtuous Economies of Scale • Economies of Demand • Network effects & (Metcalf’s Law) OpenSourcing (Hard/Software, Talent & Tasks) & CrowdSourcing (API’s) Rules & Tools Trust Data: Ai/IA

36. LeverageKey to Successin emergent economy • Producers • Utilize Crowd, Cloud & OPEN Sourcing • Economies of Scale & OPEN Access via the Long tail • Consumers • Seamless CX • Economies of Demand –Networking • Long-Tail Matching, Personal pricing • Peer production (UGC) & Collaborative Consumption Labor & Resource Savings to Customer

38. (II) Today..."The Future Is Already Here... Its Just Not Evenly Distributed" IWilliam GibsonClass Lecture PowerPoint

39. Invisible technology creates magical customer experiences

40. The Future of Retail | TrendWatching Webinar @28

41. The Future of Shopping is already here– its just not evenly distributed ( or in this country)

42. Jobs introduced the iPhone- Jan. 9- • Hadoop – Big data storage service • Git-Hub- open source platform for software developers • Facebook extended platform beyond college students • Twitter became own platform • Amazon Kindle released & Amazon Web Services (began in 2002/relaunched March 2006) implemented fully integrated cloud services – storage, computing, application services, developer and IoT tools… • Google bought Youtube • Internet expanded beyond 1 billion users • IBM began development of Watson • Intel introduced non-silicon chips (high K metal gates) – thus extending Moore’s Law • What the Hell Happened in 2007? • the first thing I did when I started working on- Thank-you for Being Late-- was to get the first edition of The World Is Flat off my bookshelf—just to remind myself what I was thinking when I started back in 2004. • I cracked it open to the index, ran my finger down the page, and immediately discovered that Facebook wasn’t in it! That’s right—when I was running around in 2004 declaring that the world was flat.. • Facebook didn’t even exist yet, • Twitter was still a sound, • the cloud was still in the sky, • 4G was a parking space, • “applications” were what you sent to college, • LinkedIn was barely known & most people thought it was a prison, • Big Data was a good name for a rap star, • Skype…was a typographical error.

43. Moore's Law

44. BIZ Interface 4.0

45. The Next Platform

46. Fundamental Business MGT Model

48. Business Analytics http://www.r2d3.us/visual-intro-to-machine-learning-part-1/

49. ERGO:

50. [FutureTalks] Featuring Futurist, Steve Brown