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INGVAR KAMPRAD ELMTARYD AGUNNARYD

INGVAR KAMPRAD ELMTARYD AGUNNARYD. INGVAR KAMPRAD ELMTARYD AGUNNARYD. References :- Wikipedia,IKEA . https://en.wikipedia.org/wiki/IKEA. Background of IKEA. INGVAR KAMPRAD – Name of the founder ELMTARYD – Farm where he grew up AGUNNARYD – Founder’s hometown in Sweden. References :-

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INGVAR KAMPRAD ELMTARYD AGUNNARYD

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  1. INGVAR KAMPRAD ELMTARYD AGUNNARYD

  2. INGVAR KAMPRAD ELMTARYD AGUNNARYD

  3. References :- • Wikipedia,IKEA. https://en.wikipedia.org/wiki/IKEA Background of IKEA • INGVAR KAMPRAD – Name of the founder • ELMTARYD – Farm where he grew up • AGUNNARYD – Founder’s hometown in Sweden

  4. References :- • Wikipedia,IKEA. https://en.wikipedia.org/wiki/IKEA • www.ikea.com Mission & Vision • VISION • To create a better everyday life for the many people • MISSION • To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them

  5. Management • President & CEO : Mikael Ohlsson • Corporate Communications : Helen Duphorn • Human Resources : Petra Hesser • Head of Staff : Alistair Davidson • IKEA Industry : Leif Hultman • Sustainability : Steve Howard • Retail : Martin Hansson

  6. Strength • Unique and modern design products for Home furnishing. • Low and affordable product price. • IKEA’s outlets Interior Design concept imposing the best feel-like-home & family-friendly shopping environment. • Different home ideas; from home decoration ideas to organizing tips to inspirations.

  7. References :- • IKEA strategic case study & analysis, Osama Albarrak Weaknesses • Low number of stores • Limitation of online shopping • Limitation of design software • Furniture not built to last a lifetime

  8. Opportunity (potentials) • Expansion to developing countries • Expansion to growing grocery market • Selling Point : Sustainability – from material sourcing up to finished product and the whole supply chain management

  9. References :- • IKEA Solutions for Weakness & Threats UKessays • IKEA Strategies Issues Solutions UKessays Threats • Recession – higher oil, electricity & operating costs • Lower standard of salary causing reduced by power of consumers • Competitors – cheaper knock-off products widely available (i.e. made in China)

  10. Solutions • EFFICENCY • SUSTAINABILITY

  11. ANY QUESTIONS?

  12. THANK YOU

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