Alexandra Palace

1. The Young People Fringe The Flying Pig Festival Co Ltd 16-17 July 2011 Alexandra Palace

2. Would you like to reach out to 50,000 people over 2 days? With the majority of ticket sales aimed at 16-24 year olds? Just follow us for the next 2 minutes …

3. www.ypfgroup.com

4. Where? Alexandra Palace When? Saturday July 16th and Sunday17th2011 What?The vibrant youth festival is a collaboration of gaming, sports, dance and enterprise arenas specifically targeted to engage the youth. Who? Family Day: Target Age - up to 16 Youth Day: Target Age - 16+

5. THE BRAND VISION AND UPS The Young Peoples Fringe brand value is its USP!! • A new, global youth entertainment brand • Engages beyond the festival experience • Delivers brands comprehensive, seamless event marketing assets • Creates a value-added and sustainable platform for brand • YPF is a bi-annual multi artist, multi region touring series of youth events featuring the young talent performing in cities across three continents over a two year period • Extensive Youth programme involvement and delivery CoreCompetences

6. WHY GET INVOLVED? • Great exposure to potential consumers • Positive association with a innovative festival • High exposure through a variety of cross-media opportunities • Potential for long term relationship building as festival brand increases its reach • Opening up dialogue to reach hard to reach market • Creating opportunities through outreach programmes • Offers companies the chance to develop a successful CSR programme to traditionally excluded communities

8. The beach area will play host to activities including skating, skiing and surfing and beach volley ball getting the family involved in the activities By night the area will be transformed into the largest man made beach party allowing your brand to be associated with a world record attempt LIFE’S A BEACH Plus … High Profile sporting celebrities to be announced!

9. LET’S DANCE! • Through an association with the dance craze that is sweeping the nation, sponsorship of the dance area and dance bus provides brands with a high profile opportunity to be part of the phenomenon. • What’s more, the arena will actively encourage youngsters to participate in sports with some great trainees that they can relate to. This provides the perfect platform for sponsors to get in on the act and help foster a healthy lifestyle in children. Plus … High Profile music performers to be announced!

10. This area will be dedicated to all things gaming, The focus will be interactivity with big name games such as Fifa 11, battle of the bands, and bringing to the fore the latest in full motion sensor gaming and 3D, involving the whole family Plus all night charity LAN party areas, prize tournaments and bespoke demo areas to showcase your products whilst providing unlimited high visibility sponsorship opportunities in the real and virtual world. THE GAME STATION

11. WORD! • An area dedicated to book reading zone with authors interacting with anyone from avid readers to tentative teenagers, providing the perfect platform to reengage the youth with the literary

12. YOUNG ENTERPRISE & SUSTAINABILITY • The development of the youth through the YES scheme will give you the chance to fulfil your companies CSR responsibilities engaging teenagers throughout the lead up to the festival and rewarding their progress in an award ceremony. • The opportunity to offer the youth a range of educational options from further education such as universities and collages to alternative education such as gap years and working holidays.

13. FANTASTICAL FEASTS • The Cookery Zone will host demonstrations from young celebrity chefs and healthy eating forums with interactive computer cookery and live demonstrations with a total allocation of 800 interactive workshops over two days. This is a great opportunity to become involved in fostering healthy eating on children as well as developing a relationship with the budding cooks of the future.

14. WONDERLAND • Mad Hatters Garden will include fun mazes and chock full of the weird and wonderful, giving children and adults alike the chance to become involved in this magical wonderland. This offers endless sponsorship opportunities and will be a great way for your brand to be associated with a wonderful fantasy land.

15. Imagine your brand involved with the most exciting up and coming festival in the UK

16. YOUR BRAND AND THE YPF FESTIVAL • 3 unique exhibition areas each tailored to your product • Logo display on all updates through media push, including an extensive PR campaign • 50,000 foot flow over 2 days • Opportunity to market your brand in an ongoing event magazine to over 500,000 • Data capturing of over 9,000 young people’s email and mobile numbers • Live TV/Radio link up throughout the entire event • Wide exposure throughout London and beyond • Promotion through high profile media partners • Exposure to virtual reality visitors

17. EXHIBITORS AREAS – TRADE VILLAGE

18. EXHIBITORS AREAS – FOOD VILLAGE

19. EXHIBITORS AREAS – WEST HALL The Young Enterprise, Education & Sustainability

20. EXHIBITORS AREAS – GAMING HALL

21. EXHIBITION AREAS - PRICING Gaming and Tech • Exhibition Stands 4 x 3m £3,000 2 Days 10am - 8pm • Demo Stands 4 x 4m £5,000 2 Days 10am - 8pm The Enterprise Zone • Exhibition Stands 4 x 3m £3,000 2 Days 10am - 8pm • Demo Stands 3 x 3m £4,000 2 Days 10am - 8pm The Trade Village (Outdoors) • Exhibition Marquee 3 x 4.5m £1,500 7 Days 10am - 8pm • Exhibition Marquees 3 x 3m £1,250 7 Days 10am - 8pm The Food Village NA £250 per sqmPer Day

22. www.ypfgroup.com

23. The Young People Fringe The Flying Pig Festival Co Ltd 16-17 July 2011 Alexandra Palace