Branding & Corporate Identity - PowerPoint PPT Presentation

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Branding & Corporate Identity

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  1. Branding & Corporate Identity Website : www.dotndot.com

  2. Branding & Corporate Identity : Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. In branding there are two most important elements : • Positioning • Identity "Brand Identity is very important for your Business“ Website : www.dotndot.com

  3. Purpose of Brand : It can Inspire the organization It can Motivate It can Connect It can Simplify It can Inform and engage Aspects of Brand : • Your Brand Image • Your Brand Identity • Your Brand Position "Branding plays a key role for Business Growth" Website : www.dotndot.com

  4. Corporate Identity : Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Identity is 3 parts : • Corporate Communication • Corporate Value • Corporate Design Website : www.dotndot.com

  5. Corporate Identity Guidelines : It is also called a Brand Identity of a company. Brand Identity should follow consistent rules : Logo protection Zone/spacing should be maintained Use of Logo Colors should be minimum Logo Variations - Minimum Size Use, Web safe & PowerPoint Digital File Formats Compatible - IBM Compatible, Macintosh Compatible It should be well fitted to the promotional items Website : www.dotndot.com

  6. 6 Important Elements for Brand Identity : • Color • Font • Alignment Name Logo Tagline Benefits of having a brand identity for a company : • To look Bigger to the outside world • To attract clients • To create a brand yourself • To convey that you are well established • To explain your thoughts and vision Website : www.dotndot.com

  7. Branding & Corporate Identity Website : www.dotndot.com