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Marketing Council Call

In March 2011, Loren McLean, Operations Manager, led a Marketing Council meeting where new affiliates were welcomed, including Cypress Fairbanks, Brookwood, SETMA, Hallmark Health, OSF Bloomington, and Deborah Heart and Lung. The agenda included sharing marketing launch plans and reminiscing about successful past marketing examples. Major marketing announcements included a survey for affiliates and a group advertising opportunity in USA Today's Women’s Health magazine. Affiliated contributors will see increased visibility by sharing costs. All feedback is due by April 1.

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Marketing Council Call

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  1. Marketing Council Call Loren McLean Operations Manager March, 2011

  2. Agenda • Welcome to new affiliates! • Sharing Marketing Launch Plans – our 5 newest open affiliates.  • Cypress Fairbanks • Brookwood • SETMA • Hallmark Health • OSF Bloomington • Deborah Heart and Lung • A Trip Down Memory Lane • Major Marketing Announcement!

  3. Cypress Fairbanks

  4. Cypress Fairbanks

  5. Brookwood Medical Center

  6. Brookwood Medical Center

  7. SETMA

  8. SETMA

  9. Hallmark Health Systems

  10. Hallmark Health Systems

  11. OSF Bloomington

  12. OSF Bloomington

  13. Deborah Heart and Lung Center

  14. Deborah Heart and Lung Center

  15. A Trip Down Memory Lane • Excellent, OLD marketing examples I found during “the move” • Showcases your creativity! • Timeless (if you want to re-use them) • Hint, hint!!

  16. Major Marketing Announcement (1) • Allison McCarthy from • Surveying all affiliates • Telephone questionnaire to focus group • SurveyMonkey survey due back April 1

  17. Major Marketing Announcement (2) • Group advertising opportunity • USA Today’s Women’s Health magazine • Boston would contribute • The more affiliates, the cheaper the price • All affiliates that contribute will have locations listed • Let Loren know ASAP!!

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